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{"id":7043,"date":"2015-11-30T12:58:09","date_gmt":"2015-11-30T11:58:09","guid":{"rendered":"https:\/\/asialyst.com\/fr\/2015\/11\/30\/brouillon-regard-2\/"},"modified":"2016-04-21T16:15:08","modified_gmt":"2016-04-21T14:15:08","slug":"wechat-l-application-la-plus-utilisee-au-monde","status":"publish","type":"post","link":"https:\/\/asialyst.com\/fr\/2015\/11\/30\/wechat-l-application-la-plus-utilisee-au-monde\/","title":{"rendered":"WeChat, l\u2019application la plus utilis\u00e9e au monde"},"content":{"rendered":"

\n\t\n\tEconomie<\/a>
\n\t\n\t\tPubli\u00e9 30 Novembre 2015
\n\t\tMis \u00e0 jour 21 Avril 2016\t<\/time>\n\t\n<\/div>\n

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EXPERT - Num\u00e9riques en Chine<\/div><\/div>\n

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WeChat, l\u2019application la plus utilis\u00e9e au monde<\/h1>\n<\/div>\n
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\n \n \n Olivier V\u00e9rot <\/span>\n $\"Olivier$ <\/a>\n <\/li>\n \t <\/ul>\n <\/div>\n<\/div>\n
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\n $\"\"$ <\/a>\n \n \n \n
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\n \tUn pi\u00e9ton chinois devant une publicit\u00e9 pour WeChat, la messagerie mobile instantan\u00e9e du g\u00e9ant du num\u00e9rique en Chine, Tencent, \u00e0 P\u00e9kin le 16 f\u00e9vrier 2015. (Cr\u00e9dit : Wu Changqing \/ Imaginechina \/ via AFP) <\/div>\n <\/figcaption>\n <\/figure>\n <\/div>\n<\/div>\n\n
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\n\t\tEn tr\u00e8s peu de temps, les consommateurs chinois ont plong\u00e9 dans une \u00e8re 2.0, les emmenant directement \u00e0 la pointe de la technologie. Ainsi, le march\u00e9 du smartphone en Chine ne cesse de grandir et dispose m\u00eame d\u2019une certaine avance sur le reste du monde : plus de 80 % des Chinois acc\u00e8dent \u00e0 Internet depuis leur t\u00e9l\u00e9phone portable.\t<\/div>\n<\/div>\n\n
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\n\t\tL\u2019exemple le plus flamboyant de cette mutation s\u2019appelle WeChat<\/a> ou Weixin<\/em> (\u5fae\u4fe1) en chinois. Cette application de messagerie instantan\u00e9e n\u2019est pas seulement l\u2019un des r\u00e9seaux sociaux les plus populaires dans le pays, elle est de loin l\u2019application mobile la plus utilis\u00e9e au monde ! Elle tient aujourd\u2019hui une place pr\u00e9pond\u00e9rante dans l\u2019organisation de la vie \u00e9conomique et sociale des Chinois, et elle modifie consid\u00e9rablement leurs comportements de consommation.\t<\/div>\n<\/div>\n\n
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Les raisons du succ\u00e8s<\/h2>\n<\/div>\n
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\n\t\tQuatre ans apr\u00e8s son lancement par le groupe Tencent, WeChat compte plus de 549 millions d\u2019utilisateurs actifs par mois, d\u2019apr\u00e8s le bilan du premier trimestre de 2015.\t<\/div>\n<\/div>\n\n
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\n\t\t $\"\"$ <\/a>\n\t\t\n\t\t\n\t\t\n\t\t
\n\t\t \tEvolution du nombre d\u2019utilisateurs de WeChat. (Source : Gentlemen Marketing Agency)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\t<\/div>\n<\/div>\n\n
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\n\t\tL\u2019une des raisons du succ\u00e8s de Wechat aupr\u00e8s des utilsateurs est la fonction \u00ab\u00a0moment\u00a0\u00bb<\/em>. Voici deux vid\u00e9os pour mieux comprendre :\t<\/div>\n<\/div>\n\n
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\n\t\t<\/iframe>\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<iframe loading=\"lazy\" width=\"100%\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/EbbkHqUK8s8\" frameborder=\"0\" allowfullscreen><\/iframe>\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tC\u2019est la polyvalence qu\u2019offre WeChat \u00e0 ses utilisateurs qui en fait une application tr\u00e8s populaire. Ses fonctionnalit\u00e9s sont \u00e0 multiples entr\u00e9es : dans un cadre personnel afin d\u2019\u00e9changer avec ses amis, dans un cadre professionnel, pour les entreprises mais aussi pour les consommateurs. WeChat n\u2019est plus aujourd\u2019hui un simple r\u00e9seau social mais une v\u00e9ritable plate-forme marketing.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-INTERFACES-SERVICES.jpg\" class=\"article-image\" title=\"L\u2019interface des services de WeChat.\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-INTERFACES-SERVICES.jpg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-INTERFACES-SERVICES.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-INTERFACES-SERVICES-300x169.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"600\"\/>\n\t\t<meta itemprop=\"width\" content=\"338\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/11\/30\/wechat-l-application-la-plus-utilisee-au-monde\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t \tL\u2019interface des services de WeChat.\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tPlus encore : sur WeChat, d\u00e9sormais une plate-forme multiservices, les utilisateurs sont pouss\u00e9s \u00e0 la consommation. La r\u00e9ussite de son mod\u00e8le \u00e9conomique se fonde uniquement sur le micro-paiement. Puissant levier marketing, la plate-forme est efficace dans la fid\u00e9lisation des consommateurs comme dans la promotion des produits. C\u2019est aussi un moyen pour le consommateur de suivre les derni\u00e8res news des entreprises. De plus, le client a la possibilit\u00e9 de contacter la marque directement gr\u00e2ce \u00e0 la messagerie instantan\u00e9e, de fa\u00e7on \u00e0 se sentir privil\u00e9gi\u00e9.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>Comment WeChat facilite la vie des Chinois<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<em>\u00ab\u00a0WeChat nous facilite la vie car il d\u00e9sormais possible de payer facilement en ligne gr\u00e2ce \u00e0 Tencent Pay, et on peut \u00e9changer gratuitement avec ses amis. C\u2019est un service de plus en plus utilis\u00e9 en Chine et parmi les expatri\u00e9s\u00a0\u00bb<\/em>, t\u00e9moigne Franck de l\u2019entreprise TailorMade Chinese. <em>\u00ab\u00a0WeChat, on l\u2019utilise tous les jours, et cela a compl\u00e8tement tu\u00e9 les messages sur le t\u00e9l\u00e9phone\u00a0\u00bb<\/em>, explique ainsi Jennifer, une utilisatrice chinoise.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<em>\u00ab\u00a0C\u2019est juste une application magique, car elle permet de tout faire en m\u00eame temps<\/em>, ajoute, dithyrambique, Denis du site <a href=\"http:\/\/chinitech.com\/\" target=\"_blank\">Chinitech<\/a>. <em>C\u2019est une application gratuite sans pub, qui permet de rencontrer des amis, discuter, appeler gratuitement, jouer, passer le temps.\u00a0\u00bb<\/em>\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>Wechat et le e-Commerce<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tWechat offre \u00e9galement des fonctionnalit\u00e9s de porte-monnaie en ligne, <em>\u00ab\u00a0Wallet\u00a0\u00bb<\/em>, jusqu\u2019\u00e0 devenir une vraie banque en ligne. Cette fonction portefeuille g\u00e9n\u00e8re un code QR scannable par le commer\u00e7ant pour le paiement. Vous avez aussi la possibilit\u00e9 de r\u00e9gler vos billets de trains, d\u2019avion, le taxi, votre abonnement de m\u00e9tro\u2026 et aussi d\u2019envoyer de l\u2019argent \u00e0 vos amis.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<div class=\"container\">\n\t<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-FONCTION-PORTEFEUILLE.jpg\" class=\"article-image\" title=\"La fonction \u00ab Portefeuille \u00bb de WeChat.\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"365\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-FONCTION-PORTEFEUILLE.jpg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-FONCTION-PORTEFEUILLE.jpg 417w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-FONCTION-PORTEFEUILLE-300x263.jpg 300w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/a>\n\t\t\t<meta itemprop=\"height\" content=\"417\"\/>\n\t\t\t<meta itemprop=\"width\" content=\"365\"\/>\n\t\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/11\/30\/wechat-l-application-la-plus-utilisee-au-monde\/\"\/>\n\t\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t\t \tLa fonction \u00ab Portefeuille \u00bb de WeChat.\t\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tAu-del\u00e0 du d\u00e9veloppement de ses fonctionnalit\u00e9s, WeChat a mis\u00e9 sur les partenariats pour se d\u00e9velopper. Ainsi, la messagerie instantan\u00e9e a pris 15% de participation au sein du site <a href=\"http:\/\/www.jd.com\/\" target=\"_blank\">JD.com<\/a> afin de multiplier son offre marchande. Ils ont alors cr\u00e9\u00e9 ensemble une plateforme de e-commerce int\u00e9gr\u00e9e \u00e0 WeChat o\u00f9 seuls les comptes officiels et v\u00e9rifi\u00e9s sont autoris\u00e9s \u00e0 vendre. L\u2019espace B2B propose tr\u00e8s souvent des ventes <em>flash<\/em> tr\u00e8s avantageuses.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<div class=\"container\">\n\t<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-PLATEFORME-E-COMMERCE.jpg\" class=\"article-image\" title=\"La Plateforme de e-commerce de WeChat.\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"374\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-PLATEFORME-E-COMMERCE.jpg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-PLATEFORME-E-COMMERCE.jpg 344w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-PLATEFORME-E-COMMERCE-276x300.jpg 276w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/a>\n\t\t\t<meta itemprop=\"height\" content=\"344\"\/>\n\t\t\t<meta itemprop=\"width\" content=\"374\"\/>\n\t\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/11\/30\/wechat-l-application-la-plus-utilisee-au-monde\/\"\/>\n\t\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t\t \tLa Plateforme de e-commerce de WeChat.\t\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tTencent, la maison-m\u00e8re de WeChat, poursuit l\u2019\u00e9largissement. Elle a r\u00e9cemment acquis 20% des parts de <a href=\"http:\/\/www.dianping.com\/citylist\" target=\"_blank\">Dianping.com<\/a>, une plate-forme d’adresses et de r\u00e9servation de restaurants qui permet d\u2019offrir des bons de r\u00e9duction pour les clients.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-DIANPING.jpg\" class=\"article-image\" title=\"Interface de dianping.com sur WeChat.\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"344\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-DIANPING.jpg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-DIANPING.jpg 458w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINE-WECHAT-DIANPING-300x225.jpg 300w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"458\"\/>\n\t\t<meta itemprop=\"width\" content=\"344\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/11\/30\/wechat-l-application-la-plus-utilisee-au-monde\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t \tInterface de dianping.com sur WeChat.\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tDe nos jours, les marques n\u2019ont gu\u00e8re le choix : elles sont oblig\u00e9es d\u2019utiliser le digital pour atteindre leurs consommateurs. Elles ont tout int\u00e9r\u00eat \u00e0 se d\u00e9velopper sur WeChat en raison de la popularit\u00e9 de l\u2019application et le nombre croissant d\u2019utilisateurs. De plus, l\u2019application permet \u00e0 certaines marques de passer du <em>offline<\/em> \u00e0 l\u2019<em>online<\/em> : elles peuvent d\u00e9velopper des magasins en ligne pour toucher une cible de client\u00e8le nouvelle. Et vice versa : certaines renvoient ainsi leur client\u00e8le <em>online<\/em> sur leur point de vente <em>offline<\/em>.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>Wechat VS Facebook<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tWeChat vise d\u00e9sormais l\u2019international et depuis maintenant deux ans, elle s\u2019ouvre au reste du monde, en Asie et plus particuli\u00e8rement en Am\u00e9rique du Sud. On entend m\u00eame de plus en plus de rumeurs sur une possible prise de pouvoir \u00e0 terme de WeChat sur Facebook !\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>A voir, cette vid\u00e9o con\u00e7ue par WeChat pour se moquer de Facebook en mettant son fondateur Mark Zukerberg sur le divan :<\/strong>\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<iframe loading=\"lazy\" width=\"100%\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TM4SS8n7P9A\" frameborder=\"0\" allowfullscreen><\/iframe>\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" style=\"background:#d9463d; padding:20px 20px 30px 20px; text-align:center; border-radius:8px;\">\n\t\t<h3 style=\"color:#fff; font-weight:700;\">Soutenez-nous !<\/h3>\n\t\t<p style=\"color:#fff; font-size:0.8em; line-height:1.5em; margin-bottom:30px;\">Asialyst est con\u00e7u par une \u00e9quipe compos\u00e9e \u00e0 100 % de b\u00e9n\u00e9voles et gr\u00e2ce \u00e0 un r\u00e9seau de contributeurs en Asie ou ailleurs, journalistes, experts, universitaires, consultants ou anciens diplomates... Notre seul but : partager la connaissance de l'Asie au plus large public.<\/p>\n\t\t<a href=\"https:\/\/www.helloasso.com\/associations\/les-amis-d-asialyst\/formulaires\/1\" target=\"_blank\" style=\"display:inline; background:#fff; padding:10px 25px; font-weight:700; border-radius:4px; color:#000; font-size:0.9em;\">Faire un don<\/a>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"tags\">\n\t\t<h5>Tags de l'article<\/h5>\n\t\t<ul><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/asie-du-nord-est\/\" rel=\"tag\">Asie du Nord-Est<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/chine\/\" rel=\"tag\">Chine<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/e-commerce\/\" rel=\"tag\">e-commerce<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/regards\/\" rel=\"tag\">Regards<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/wechat\/\" rel=\"tag\">WeChat<\/a><\/li><\/ul><ul>\t<\/ul><\/div>\n<\/div>\n\n\t\t<div class=\"social-sharing ss-social-sharing\">\r\n\t\t\t\t <a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-facebook\" href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F11%2F30%2Fwechat-l-application-la-plus-utilisee-au-monde%2F\" target=\"_blank\">Share on Facebook<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-twitter\" href=\"http:\/\/twitter.com\/intent\/tweet\/?text=WeChat%2C+l%E2%80%99application+la+plus+utilis%C3%A9e+au+monde&url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F11%2F30%2Fwechat-l-application-la-plus-utilisee-au-monde%2F&via=asialyst\" target=\"_blank\">Share on Twitter<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-linkedin\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F11%2F30%2Fwechat-l-application-la-plus-utilisee-au-monde%2F&title=WeChat%2C+l%E2%80%99application+la+plus+utilis%C3%A9e+au+monde\" target=\"_blank\">Share on Linkedin<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F11%2F30%2Fwechat-l-application-la-plus-utilisee-au-monde%2F&media=https%3A%2F%2Fasialyst.com%2Ffr%2Fwp-content%2Fuploads%2F2015%2F11%2FCHINA-WECHAT-300x189.jpg&description=WeChat%2C+l%E2%80%99application+la+plus+utilis%C3%A9e+au+monde\" target=\"_blank\">Share on Pinterest<\/a>\t \t <\/div>\r\n\t \n<div class=\"container\">\n\t<div class=\"auteurs-a-propos\">\n\t\t<h5>A propos de l'auteur<\/h5>\n\t\t\t\t\t<div class=\"author\">\n\t\t\t\t<img data-del=\"avatar\" src='https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Photo-Olivier-Verot-150x150.jpg' class='avatar pp-user-avatar avatar-150wp-user-avatar wp-user-avatar-150 photo ' height='150' width='150'\/>\t\t\t\t<div class=\"infos\">\n\t\t\t\t\t<div class=\"name\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/asialyst.com\/fr\/auteur\/olivier-verot\/\">\n\t\t\t\t\t\t\tOlivier V\u00e9rot\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\tOlivier V\u00e9rot est un expert en marketing num\u00e9rique en Chine. Passionn\u00e9 par ce pays et par l\u2019univers num\u00e9rique chinois, il a fond\u00e9 Gentlemen Agency Marketing <a href=\"http:\/\/www.agency.marketingtochina.com\">Agency marketing to china<\/a> et cr\u00e9\u00e9 <a href=\"http:\/\/ www.marketing-chine.com\">Marketing china<\/a>, qui est aujourd\u2019hui dans le top 5 des sites fran\u00e7ais sur le marketing et l\u2019un des sites les plus consult\u00e9s sur la Chine.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[asl-front-abonnez-vous]\n<div class=\"block3news\">\n\t<div class=\"container\">\n\t\t<div class=\"recommand\">\n\t\t\t<h5>On vous recommande<\/h5>\t\t\t<ul class=\"row\">\n\t\t\t\t<li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2015\/10\/27\/chine-ne-pas-vendre-la-peau-du-panda-avant-de-l-avoir-tue\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/10\/CHINE-AVIATION-PANDA-600x400.jpg\" class=\"img-responsive wp-post-image\" alt=\"Employ\u00e9e chinois habill\u00e9s en panda\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/10\/CHINE-AVIATION-PANDA-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/10\/CHINE-AVIATION-PANDA-300x200.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/10\/CHINE-AVIATION-PANDA-900x600.jpg 900w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-\">Economie<\/span><h4>Chine : ne pas vendre la peau du panda avant de l\u2019avoir tu\u00e9<\/h4><\/span><\/a><\/li><li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-CONSOMMATEUR-SMARTPHONE1-600x400.jpg\" class=\"img-responsive wp-post-image\" alt=\"Photo de Chinois regardant leur smartphone\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-CONSOMMATEUR-SMARTPHONE1-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-CONSOMMATEUR-SMARTPHONE1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-\">Economie<\/span><h4>Les Chinois, ces consommateurs hyper connect\u00e9s<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"comments\">\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les cl\u00e9s du succ\u00e8s de WeChat, la messagerie instantan\u00e9e chinoise sur mobile devenue une application multi-services.<\/p>\n","protected":false},"author":38,"featured_media":7046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[23,22,272,194,676],"class_list":["post-7043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-asie-du-nord-est","tag-chine","tag-e-commerce","tag-regards","tag-wechat"],"yoast_head":"\n<title>WeChat, l\u2019application la plus utilis\u00e9e au monde - Asialyst<\/title>\n<meta name=\"description\" content=\"Les cl\u00e9s du succ\u00e8s de WeChat, la messagerie instantan\u00e9e chinoise sur mobile devenue une application multi-services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asialyst.com\/fr\/2015\/11\/30\/wechat-l-application-la-plus-utilisee-au-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WeChat, l\u2019application la plus utilis\u00e9e au monde - Asialyst\" \/>\n<meta property=\"og:description\" content=\"Les cl\u00e9s du succ\u00e8s de WeChat, la messagerie instantan\u00e9e chinoise sur mobile devenue une application multi-services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asialyst.com\/fr\/2015\/11\/30\/wechat-l-application-la-plus-utilisee-au-monde\/\" \/>\n<meta property=\"og:site_name\" content=\"Asialyst\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Asialyst.fr\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-30T11:58:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-21T14:15:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/11\/CHINA-WECHAT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"645\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olivier V\u00e9rot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivier V\u00e9rot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/2015\\\/11\\\/30\\\/wechat-l-application-la-plus-utilisee-au-monde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/2015\\\/11\\\/30\\\/wechat-l-application-la-plus-utilisee-au-monde\\\/\"},\"author\":{\"name\":\"Olivier V\u00e9rot\",\"@id\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/#\\\/schema\\\/person\\\/6a9f399a0f2058985f82ab28320f22c5\"},\"headline\":\"WeChat, l\u2019application la plus utilis\u00e9e au monde\",\"datePublished\":\"2015-11-30T11:58:09+00:00\",\"dateModified\":\"2016-04-21T14:15:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/2015\\\/11\\\/30\\\/wechat-l-application-la-plus-utilisee-au-monde\\\/\"},\"wordCount\":971,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/2015\\\/11\\\/30\\\/wechat-l-application-la-plus-utilisee-au-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/CHINA-WECHAT.jpg\",\"keywords\":[\"Asie du Nord-Est\",\"Chine\",\"e-commerce\",\"Regards\",\"WeChat\"],\"articleSection\":[\"Economie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/asialyst.com\\\/fr\\\/2015\\\/11\\\/30\\\/wechat-l-application-la-plus-utilisee-au-monde\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/2015\\\/11\\\/30\\\/wechat-l-application-la-plus-utilisee-au-monde\\\/\",\"url\":\"https:\\\/\\\/asialyst.com\\\/fr\\\/2015\\\/11\\\/30\\\/wechat-l-application-la-plus-utilisee-au-monde\\\/\",\"name\":\"WeChat, l\u2019application la plus utilis\u00e9e au monde - 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