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{"id":56841,"date":"2022-09-29T10:30:50","date_gmt":"2022-09-29T08:30:50","guid":{"rendered":"https:\/\/asialyst.com\/fr\/2022\/09\/29\/brouillon-breves-copy\/"},"modified":"2022-10-11T00:29:33","modified_gmt":"2022-10-10T22:29:33","slug":"podcast-k-pop-webtoons-succes-planetaire-soft-power-coree-sud","status":"publish","type":"post","link":"https:\/\/asialyst.com\/fr\/2022\/09\/29\/podcast-k-pop-webtoons-succes-planetaire-soft-power-coree-sud\/","title":{"rendered":"Podcast : \u00ab\u00a0De la K-pop aux Webtoons : au-del\u00e0 du succ\u00e8s plan\u00e9taire, o\u00f9 va le soft power sud-cor\u00e9en ?\u00a0\u00bb"},"content":{"rendered":"

\n\t\n\tCulture<\/a>
\n\t\n\t\tPubli\u00e9 29 Septembre 2022
\n\t\tMis \u00e0 jour 11 Octobre 2022\t<\/time>\n\t\n<\/div>\n

vid\u00e9o<\/div><\/div>\n

Podcast : \"De la K-pop aux Webtoons : au-del\u00e0 du succ\u00e8s plan\u00e9taire, o\u00f9 va le soft power sud-cor\u00e9en ?\"<\/h1>\n<\/div>\n
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\n \t
\n \n \n Marine Jeannin <\/span>\n $\"Marine$ <\/a>\n <\/li>\n \t <\/ul>\n <\/div>\n<\/div>\n
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\n
\n $\"Le$ <\/a>\n \n \n \n
\n \t
\n \tLe pr\u00e9sident am\u00e9ricain Joe Biden re\u00e7oit les membres du groupe de K-Pop BTS, dans le bureau ovale de la Maison Blanche \u00e0 Washington, le 31 mai 2022. (Source : Wikimedia Commons<\/a>) <\/div>\n <\/figcaption>\n <\/figure>\n <\/div>\n<\/div>\n\n
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\n\t\tLe mercredi 28 septembre \u00e0 18h30, Asialyst, l’Inalco et Sciences Po ont coorganis\u00e9 une conf\u00e9rence pour \u00e0 la fois comprendre l’impact mondial paradoxal de la culture pop sud-cor\u00e9enne et apporter un regard critique. Retrouvez ici en vid\u00e9o l’int\u00e9gralit\u00e9 de cet \u00e9v\u00e9nement.\t<\/div>\n<\/div>\n
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\n\t\t<\/iframe>\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tIl n’est plus seulement l’ic\u00f4ne de la K-POP, mais le porte-drapeau de la Cor\u00e9e du Sud. Avec son arm\u00e9e de fans sur toute la plan\u00e8te, le groupe BTS est si influent qu’il a \u00e9t\u00e9 re\u00e7u par Joe Biden \u00e0 la Maison Blanche le 31 mai dernier. Aujourd’hui, l’embl\u00e9matique boys band n’est rien moins que l’un des plus gros vendeurs de disques au monde. Soit l’acm\u00e9 de la \u00ab\u00a0Hallyu\u00a0\u00bb, cette \u00ab\u00a0vague sud-cor\u00e9enne\u00a0\u00bb qui d\u00e9ferle sur nous depuis trente ans. L’instrument d’un soft power culturel savamment d\u00e9multipli\u00e9, et qui ne s’incarne pas seulement dans la musique. Du tr\u00e8s comme il faut What is Love \u00e0 l’ultra-violent Squid Game, les K-dramas font vibrer les t\u00e9l\u00e9spectateurs de S\u00e9oul \u00e0 New York. Les bandes dessin\u00e9es num\u00e9riques, popularis\u00e9es \u00e0 l’\u00e9tranger par l’application Webtoon, d\u00e9velopp\u00e9e par Naver, le \u00ab\u00a0Google sud-cor\u00e9en\u00a0\u00bb, concurrencent d\u00e9sormais le manga dans le c\u0153ur des lecteurs occidentaux. Sans oublier l’oscaris\u00e9 Parasite, qui a mis sur le toit du monde l’industrie cin\u00e9matographique du pays du matin calme.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tCependant, la \u00ab\u00a0vague cor\u00e9enne\u00a0\u00bb n’a pas \u00e9t\u00e9 con\u00e7ue d’embl\u00e9e comme un produit d’exportation. \u00c0 l’origine, le ph\u00e9nom\u00e8ne est organique. Musique, BD ou s\u00e9ries s’adressent d’abord aux Sud-Cor\u00e9ens. Mais<br \/>\nles entreprises cor\u00e9ennes utilisent rapidement les multiples opportunit\u00e9s de l\u2019internet pour atteindre<br \/>\ndes audiences au-del\u00e0 des fronti\u00e8res. Le r\u00f4le du gouvernement de S\u00e9oul dans cette expansion est modeste : il a plut\u00f4t un comportement opportuniste dans le sillage des succ\u00e8s culturels. S’ajoute une fa\u00e7on tout \u00e0 fait novatrice de valoriser son star-system associ\u00e9e \u00e0 une fan culture tr\u00e8s dynamique. Aujourd’hui, la Cor\u00e9e du Sud fait partie des cinq plus grosses industries cin\u00e9matographiques du monde et la valeur de ses exportations de l’industrie musicale atteignait plus de 756 millions de dollars en 2019.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tAu-del\u00e0 des chiffres spectaculaires, o\u00f9 va la \u00ab\u00a0Hallyu\u00a0\u00bb ? Quel paradoxe dans le succ\u00e8s plan\u00e9taire d’une K-POP qui v\u00e9hicule souvent des standards de beaut\u00e9 \u00e0 l’homog\u00e9n\u00e9it\u00e9 probl\u00e9matique : l’extr\u00eame maigreur d\u2019artistes \u2013 pourtant bien comparable \u00e0 celle de nos mannequins. Mais alors, si la Hallyu semble aller \u00e0 rebours de la pop culture occidentale, comment expliquer alors l’engouement continu de la jeunesse du monde ?\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tEn parall\u00e8le, la \u00ab\u00a0vague cor\u00e9enne\u00a0\u00bb a aussi donn\u00e9 une large audience aux productions plus critiques : en t\u00e9moignent les succ\u00e8s de Park Chan-Wook, Bong Joon-ho et de Squid Game. Tel Janus, la Hallyu a ouvert la voie \u00e0 des productions alternatives qui, sans elle, seraient s\u00fbrement rest\u00e9es cantonn\u00e9es aux fronti\u00e8res de la Cor\u00e9e.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tCette conf\u00e9rence a permis de comprendre la port\u00e9e mondiale de la culture pop sud-cor\u00e9enne. Quelle est sa gen\u00e8se ? Quelles sont les raisons de son succ\u00e8s jusque dans des pays qui ignorent tout de la Cor\u00e9e ? Comment est-elle devenue l’instrument majeur du soft power sud-cor\u00e9en face \u00e0 l’h\u00e9g\u00e9monie culturelle am\u00e9ricaine ? O\u00f9 va-t-elle aujourd’hui ?\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Avec :<\/strong>\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Patrick Messerlin<\/strong>, \u00e9conomiste et professeur \u00e9m\u00e9rite \u00e0 Sciences Po. Consultez <a href=\"https:\/\/ecipe.org\/wp-content\/uploads\/2022\/10\/A-Messerlin-INALCO-2022-0928-sent.pdf\" rel=\"noopener\" target=\"_blank\"><strong>le power-point associ\u00e9 \u00e0 sa pr\u00e9sentation<\/strong><\/a>.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Didier Borg<\/strong>, fondateur de Delitoon, la premi\u00e8re plateforme digitale sp\u00e9cialis\u00e9e Webtoon d’Europe.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Mod\u00e9ratrice : Marine Jeannin, <\/strong>journaliste \u00e0 Asialyst et \u00e0 RFI.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tRetrouvez <strong><a href=\"https:\/\/asialyst.com\/fr\/2019\/10\/19\/tous-podcasts-podcast-asialyst\/\" rel=\"noopener noreferrer\" target=\"_blank\">ici tous les podcasts d’Asialyst<\/a><\/strong>.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" style=\"background:#d9463d; padding:20px 20px 30px 20px; text-align:center; border-radius:8px;\">\n\t\t<h3 style=\"color:#fff; font-weight:700;\">Soutenez-nous !<\/h3>\n\t\t<p style=\"color:#fff; font-size:0.8em; line-height:1.5em; margin-bottom:30px;\">Asialyst est con\u00e7u par une \u00e9quipe compos\u00e9e \u00e0 100 % de b\u00e9n\u00e9voles et gr\u00e2ce \u00e0 un r\u00e9seau de contributeurs en Asie ou ailleurs, journalistes, experts, universitaires, consultants ou anciens diplomates... Notre seul but : partager la connaissance de l'Asie au plus large public.<\/p>\n\t\t<a href=\"https:\/\/www.helloasso.com\/associations\/les-amis-d-asialyst\/formulaires\/1\" target=\"_blank\" style=\"display:inline; background:#fff; padding:10px 25px; font-weight:700; border-radius:4px; color:#000; font-size:0.9em;\">Faire un don<\/a>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"tags\">\n\t\t<h5>Tags de l'article<\/h5>\n\t\t<ul><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/asie-du-nord-est\/\" rel=\"tag\">Asie du Nord-Est<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/cinema\/\" rel=\"tag\">Cin\u00e9ma<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/coree-du-sud\/\" rel=\"tag\">Cor\u00e9e du Sud<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/musique\/\" rel=\"tag\">musique<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/serie-tele\/\" rel=\"tag\">S\u00e9rie T\u00e9l\u00e9<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/soft-power\/\" rel=\"tag\">soft power<\/a><\/li><\/ul><ul>\t<\/ul><\/div>\n<\/div>\n\n\t\t<div class=\"social-sharing ss-social-sharing\">\r\n\t\t\t\t <a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-facebook\" href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fasialyst.com%2Ffr%2F2022%2F09%2F29%2Fpodcast-k-pop-webtoons-succes-planetaire-soft-power-coree-sud%2F\" target=\"_blank\">Share on Facebook<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-twitter\" href=\"http:\/\/twitter.com\/intent\/tweet\/?text=Podcast+%3A+%22De+la+K-pop+aux+Webtoons+%3A+au-del%C3%A0+du+succ%C3%A8s+plan%C3%A9taire%2C+o%C3%B9+va+le+soft+power+sud-cor%C3%A9en+%3F%22&url=https%3A%2F%2Fasialyst.com%2Ffr%2F2022%2F09%2F29%2Fpodcast-k-pop-webtoons-succes-planetaire-soft-power-coree-sud%2F&via=asialyst\" target=\"_blank\">Share on Twitter<\/a><a onclick=\"return 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href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fasialyst.com%2Ffr%2F2022%2F09%2F29%2Fpodcast-k-pop-webtoons-succes-planetaire-soft-power-coree-sud%2F&media=https%3A%2F%2Fasialyst.com%2Ffr%2Fwp-content%2Fuploads%2F2022%2F09%2FBTS_with_President_Biden_at_the_White_House_for_2022_AAPI_Heritage_Month_on_May_31_2022-250x147.jpg&description=Podcast+%3A+%22De+la+K-pop+aux+Webtoons+%3A+au-del%C3%A0+du+succ%C3%A8s+plan%C3%A9taire%2C+o%C3%B9+va+le+soft+power+sud-cor%C3%A9en+%3F%22\" target=\"_blank\">Share on Pinterest<\/a>\t \t <\/div>\r\n\t \n<div class=\"container\">\n\t<div class=\"auteurs-a-propos\">\n\t\t<h5>A propos de l'auteur<\/h5>\n\t\t\t\t\t<div class=\"author\">\n\t\t\t\t<img data-del=\"avatar\" src='https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2018\/08\/portrait-marine-jeannin-150x150.jpeg' class='avatar pp-user-avatar avatar-150wp-user-avatar wp-user-avatar-150 photo ' height='150' width='150'\/>\t\t\t\t<div class=\"infos\">\n\t\t\t\t\t<div class=\"name\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/asialyst.com\/fr\/auteur\/marinejeannin\/\">\n\t\t\t\t\t\t\tMarine Jeannin\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\tJournaliste bas\u00e9e \u00e0 Accra (Ghana), Marine Jeannin est la correspondante de RFI, Le Monde, TV5 Monde, G\u00e9o et autres m\u00e9dias audiovisuelles et num\u00e9riques francophones.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<div class=\"block3news\">\n\t<div class=\"container\">\n\t\t<div class=\"recommand\">\n\t\t\t<h5>On vous recommande<\/h5>\t\t\t<ul class=\"row\">\n\t\t\t\t<li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2022\/07\/09\/conferences-asialyst-septembre-decembre-2022-xi-jinping-k-pop-bts\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"277\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop-600x277.png\" class=\"img-responsive wp-post-image\" alt=\"\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop-600x277.png 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop-250x115.png 250w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop-150x69.png 150w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop-200x92.png 200w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop-300x138.png 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop-680x314.png 680w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/07\/bts-xi-jinping-k-pop.png 741w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-category-category-\">Culture, Politique, Soci\u00e9t\u00e9<\/span><h4>Les conf\u00e9rences d'Asialyst \u00e0 partir de septembre 2022<\/h4><\/span><\/a><\/li><li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2022\/05\/21\/podcast-guerre-ukraine-quelles-repercussions-pour-chine\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-600x370.jpg\" class=\"img-responsive wp-post-image\" alt=\"Le pr\u00e9sident chinois Xi Jinping et son homologue russe Vladimir Poutine, le 5 juin 2019. (Source : Wikimedia Commons)\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-600x370.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-250x154.jpg 250w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-1024x632.jpg 1024w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-150x93.jpg 150w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-768x474.jpg 768w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-1536x948.jpg 1536w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-200x123.jpg 200w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-300x185.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-900x555.jpg 900w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-1280x790.jpg 1280w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-1600x987.jpg 1600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33-680x420.jpg 680w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2022\/04\/Vladimir_Putin_and_Xi_Jinping_2019-06-05_33.jpg 1880w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-\">Politique<\/span><h4>Podcast : \"Guerre en Ukraine : quelles r\u00e9percussions pour la Chine ?\"<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"comments\">\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le mercredi 28 septembre \u00e0 18h30, Asialyst, l’Inalco et Sciences Po ont coorganis\u00e9 une conf\u00e9rence pour \u00e0 la fois comprendre l’impact mondial paradoxal de la culture pop sud-cor\u00e9enne et apporter un regard critique. Retrouvez ici en vid\u00e9o l’int\u00e9gralit\u00e9 de cet \u00e9v\u00e9nement.<\/p>\n","protected":false},"author":1610,"featured_media":56749,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23,255,152,280,618,17],"class_list":["post-56841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-asie-du-nord-est","tag-cinema","tag-coree-du-sud","tag-musique","tag-serie-tele","tag-soft-power"],"yoast_head":"\n<title>Podcast : "De la K-pop aux Webtoons : au-del\u00e0 du succ\u00e8s plan\u00e9taire, o\u00f9 va le soft power sud-cor\u00e9en ?" - Asialyst<\/title>\n<meta name=\"description\" content=\"Le mercredi 28 septembre \u00e0 18h30, Asialyst, l'Inalco et Sciences Po ont coorganis\u00e9 une conf\u00e9rence pour \u00e0 la fois comprendre l'impact mondial paradoxal de la culture pop sud-cor\u00e9enne et apporter un regard critique. Retrouvez ici en vid\u00e9o l'int\u00e9gralit\u00e9 de cet \u00e9v\u00e9nement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asialyst.com\/fr\/2022\/09\/29\/podcast-k-pop-webtoons-succes-planetaire-soft-power-coree-sud\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast : "De la K-pop aux Webtoons : au-del\u00e0 du succ\u00e8s plan\u00e9taire, o\u00f9 va le soft power sud-cor\u00e9en ?"\" \/>\n<meta property=\"og:description\" content=\"Le mercredi 28 septembre \u00e0 18h30, Asialyst, l'Inalco et Sciences Po ont coorganis\u00e9 une conf\u00e9rence pour \u00e0 la fois comprendre l'impact mondial paradoxal de la culture pop sud-cor\u00e9enne et apporter un regard critique. 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