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\n\t\tLes deux sont pourtant encore loin d’attendre la popularit\u00e9 de Jiang Yilei. C’est le \u00ab\u00a0maitre\u00a0\u00bb incontest\u00e9 des KOL. Ag\u00e9e de 30 ans et dipl\u00f4m\u00e9e d’une acad\u00e9mie de th\u00e9\u00e2tre chinoise, elle a commenc\u00e9 \u00e0 faire parler d’elle avec une vid\u00e9o comique \u00e0 faible budget, sur la vie urbaine et les relations amoureuses. \u00ab\u00a0Papi Jiang\u00a0\u00bb<\/a>, comme on l\u2019appelle d\u00e9sormais, compte maintenant 23 millions de followers<\/em> sur les r\u00e9seaux sociaux et a \u00e0 son actif de nombreuses collaborations avec des marques c\u00e9l\u00e8bres comme les chaussures New Balance<\/em> et l’horloger de luxe Jaeger-LeCoultre<\/em>.\t<\/div>\n<\/div>\n\n\n\t
\n\t\tDevenir la nouvelle \u00ab\u00a0Papi Jiang\u00a0\u00bb est l’objectif de ces jeunes \u00e9tudiants, d’autant que le secteur est en plein essor. On estime en effet que ces influenceurs digitaux influencent jusqu’\u00e0 20% des achats effectu\u00e9s en ligne aujourd’hui en Chine.\t<\/div>\n<\/div>\n\n
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Soutenez-nous !<\/h3>\n\t\t
Asialyst est con\u00e7u par une \u00e9quipe compos\u00e9e \u00e0 100 % de b\u00e9n\u00e9voles et gr\u00e2ce \u00e0 un r\u00e9seau de contributeurs en Asie ou ailleurs, journalistes, experts, universitaires, consultants ou anciens diplomates... Notre seul but : partager la connaissance de l'Asie au plus large public.<\/p>\n\t\t Faire un don<\/a>\n\t<\/div>\n<\/div>\n
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Tags de l'article<\/h5>\n\t\t
Asie du Nord-Est<\/a><\/li>
Chine<\/a><\/li>
digital<\/a><\/li>
e-commerce<\/a><\/li>
num\u00e9rique<\/a><\/li>
Regards<\/a><\/li><\/ul>
\t<\/ul><\/div>\n<\/div>\n\n\t\t
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A propos de l'auteur<\/h5>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\tOlivier V\u00e9rot\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\tOlivier V\u00e9rot est un expert en marketing num\u00e9rique en Chine. Passionn\u00e9 par ce pays et par l\u2019univers num\u00e9rique chinois, il a fond\u00e9 Gentlemen Agency Marketing Agency marketing to china<\/a> et cr\u00e9\u00e9 Marketing china<\/a>, qui est aujourd\u2019hui dans le top 5 des sites fran\u00e7ais sur le marketing et l\u2019un des sites les plus consult\u00e9s sur la Chine.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n
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On vous recommande<\/h5>\t\t\t
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$\"\u00c9coliers$ <\/span>Soci\u00e9t\u00e9<\/span>
Chine : l'\u00e9pineuse question de l'\u00e9ducation<\/h4><\/span><\/a><\/li>
$\"Sur$ <\/span>Politique<\/span>
Chine : \"Coup d\u2019\u00c9tat \u00e0 P\u00e9kin\", le livre interdit sur \"l'affaire Bo Xilai\"<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n
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Surfant sur un march\u00e9 en pleine expansion, des \u00e9coles proposent aujourd’hui des formations pour devenir influenceur digital. Et les \u00e9l\u00e8ves affluent.<\/p>\n","protected":false},"author":38,"featured_media":33828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,1361],"tags":[23,22,164,272,163,194],"class_list":["post-33701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-entreprises","tag-asie-du-nord-est","tag-chine","tag-digital","tag-e-commerce","tag-numerique","tag-regards"],"yoast_head":"\nChine : une \u00e9cole pour devenir influenceur digital - Asialyst<\/title>\n<meta name=\"description\" content=\"Surfant sur un march\u00e9 en pleine expansion, des \u00e9coles proposent aujourd'hui des formations pour devenir influenceur digital. 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A propos de l'auteur<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t