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{"id":3004,"date":"2015-07-20T11:45:35","date_gmt":"2015-07-20T09:45:35","guid":{"rendered":"https:\/\/asialyst.com\/fr\/2015\/07\/20\/brouillon-regard-4\/"},"modified":"2015-07-20T13:15:39","modified_gmt":"2015-07-20T11:15:39","slug":"les-mondes-du-e-tourisme-en-chine","status":"publish","type":"post","link":"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/","title":{"rendered":"Les mondes du E-tourisme en Chine"},"content":{"rendered":"<div class=\"container\">\n\t<meta itemprop=\"keywords\" content=\"Economie\" \/>\n\t<a href=\"https:\/\/asialyst.com\/fr\/economie\/\" class=\"category category-37\">Economie<\/a><br \/>\n\t<time datetime=\"2015-07-20T11:45:35Z\" itemprop=\"datePublished\">\n\t\tPubli\u00e9 20 Juillet 2015<br \/>\n\t\tMis \u00e0 jour 20 Juillet 2015\t<\/time>\n\t<meta itemprop=\"dateModified\" content=\"2015-07-20T13:15:39Z\" \/>\n<\/div>\n<div class=\"container\">\n<div class=\"surtitre\" itemprop=\"headline\">Expert - Num\u00e9riques en Chine<\/div><\/div>\n<div class=\"container\">\n\t<h1 itemprop=\"name\">Les mondes du E-tourisme en Chine<\/h1>\n<\/div>\n<div class=\"container\">\n  <div class=\"authors\">\n    <ul>\n    \t        <li class=\"author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n          <a href=\"https:\/\/asialyst.com\/fr\/auteur\/olivier-verot\/\" class=\"category-color\" itemprop=\"url\">\n            <span itemprop=\"name\" class=\"name\">\n              Olivier V\u00e9rot            <\/span>\n            <img data-del=\"avatar\" alt=\"Olivier V\u00e9rot\" src='https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Photo-Olivier-Verot-150x150.jpg' class='avatar pp-user-avatar avatar-150 photo ' height='150' width='150'\/>          <\/a>\n        <\/li>\n    \t    <\/ul>\n  <\/div>\n<\/div>\n<div class=\"container\">\n  <div class=\"photo-une\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n    <figure>\n      <a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-FAMILLE-TELEPHONE.jpg\" class=\"article-image\" title=\"Famille utilisant un t\u00e9l\u00e9phone portable dans les rues de Chinatown \u00e0 New-York (Shannon Fagan \/ Image Source)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-FAMILLE-TELEPHONE.jpg\" class=\"img-responsive\" alt=\"Famille utilisant un t\u00e9l\u00e9phone portable dans les rues de Chinatown \u00e0 New-York\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-FAMILLE-TELEPHONE.jpg 1024w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-FAMILLE-TELEPHONE-300x200.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-FAMILLE-TELEPHONE-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-FAMILLE-TELEPHONE-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n      <meta itemprop=\"height\" content=\"1024\"\/>\n      <meta itemprop=\"width\" content=\"683\"\/>\n      <meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n      <figcaption class=\"legend\" itemprop=\"description\">\n      \t<div class=\"container\">\n        \tFamille utilisant un t\u00e9l\u00e9phone portable dans les rues de Chinatown \u00e0 New-York (Shannon Fagan \/ Image Source)        <\/div>\n      <\/figcaption>\n    <\/figure>\n  <\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tLa Chine a d\u00e9sormais plus de 630 millions d\u2019internautes. L\u2019activit\u00e9 en ligne est devenue partie int\u00e9grante de la vie des chinois surtout ceux appartenant aux classes moyennes, et au-del\u00e0, gagnant plus que le salaire moyen chinois. Ces gens sont <a href=\"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/\" target=\"_blank\"><em>hyper connect\u00e9s<\/em><\/a>, habitent souvent dans les grandes villes et cherchent \u00e0 rester en contact permanent avec l\u2019offre du secteur qui les int\u00e9resse. Parmi ces 630 millions d\u2019internautes se trouvent la vaste majorit\u00e9 des touristes chinois qui sont environ 90% \u00e0 chercher de l\u2019information en ligne avant de faire les achats n\u00e9cessaire pour leur vacances (<em>billets d\u2019avions, r\u00e9servations d\u2019h\u00f4tels etc\u2026<\/em>). Cette derni\u00e8re partie se monte m\u00eame \u00e0 environ 60% ; soit un pourcentage comparable \u00e0 ce que l\u2019on peut retrouver dans les pays ayant eu Internet bien avant. Voici un petit tour d\u2019horizon de ces nouveaux usages permis par une utilisation intensive de l\u2019internet dans le cadre de la pr\u00e9paration de son voyage, de son s\u00e9jour et suite \u00e0 son retour.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/TOURISME-CHINE-1280x681.png\" class=\"article-image\" title=\"(Cr\u00e9dit :  Chinese tourists agency )\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"681\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/TOURISME-CHINE-1280x681.png\" class=\"img-responsive\" alt=\"Chinese tourists agency\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"1280\"\/>\n\t\t<meta itemprop=\"width\" content=\"681\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit :  <a href=\"http:\/\/chinesetouristagency.com\/\" target=\"_blank\"><em>Chinese tourists agency<\/em><\/a> )\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>Avant le d\u00e9part<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tAvant de partir, que ce soit pour un s\u00e9jour \u00e0 l\u2019\u00e9tranger ou pour un s\u00e9jour int\u00e9rieur, les chinois se renseignent \u00e9norm\u00e9ment gr\u00e2ce \u00e0 internet. Les futurs touristes chinois vont en effet chercher nombre d\u2019informations sur divers sites avant le grand d\u00e9part. En voici une liste assez compl\u00e8te.\n<p><strong>Les Forums <\/strong>: Tout comme en Europe et ailleurs, les forums sont tr\u00e8s populaires pour obtenir des informations cibl\u00e9es. En Chine, c\u2019est \u00e9galement le cas. L\u2019un des forums les plus populaires en Chine s\u2019appelle <a href=\"http:\/\/www.tuniu.com\/\" target=\"_blank\"><em>Tuniu<\/em><\/a>.\t<\/p><\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-TUNIU.jpg\" class=\"article-image\" title=\"(Cr\u00e9dit D.R.)\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"400\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-TUNIU.jpg\" class=\"img-responsive\" alt=\"CHINE TUNIU\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-TUNIU.jpg 900w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-TUNIU-300x133.jpg 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"900\"\/>\n\t\t<meta itemprop=\"width\" content=\"400\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit D.R.)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les Q&amp;A et les blogs<\/strong> : Les sites Q&amp;A, c\u2019est \u00e0 dire Questions et R\u00e9ponses sont tr\u00e8s utiles pour les chinois qui souhaitent pr\u00e9parer minutieusement leur voyage. En Chine, on se r\u00e9f\u00e9rera principalement de <a href=\"http:\/\/zhidao.baidu.com\/\" target=\"_blank\"><em>Baidu Zhidao<\/em><\/a>, l\u2019\u00e9quivalent de Yahoo Q&amp;A ! en Occident. Concernant les blogs touristiques &#8211; ou du moins en partie touristiques &#8211; les platesformes de microblogging attirent les chinois d\u00e9sireux d\u2019obtenir des informations de premi\u00e8re main sur une destination. La plus c\u00e9l\u00e8bre de ce ces plateformes \u00e9tant bien entendu <a href=\"http:\/\/d.weibo.com\/\" target=\"_blank\"><em>Weibo<\/em><\/a>.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WEIBO.jpg\" class=\"article-image\" title=\"(Cr\u00e9dit : D.R.)\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"215\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WEIBO.jpg\" class=\"img-responsive\" alt=\"WEIBO photo\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WEIBO.jpg 500w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WEIBO-300x129.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"500\"\/>\n\t\t<meta itemprop=\"width\" content=\"215\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit : D.R.)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2><\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les agences de voyages en ligne<\/strong> : Afin de r\u00e9server les h\u00f4tels, les vols et\/ou pour trouver les endroits avec le meilleur rapport qualit\u00e9 prix, les chinois utilisent les comparateurs de voyages sur internet. L\u2019un de plus populaires qui poss\u00e8de d\u2019ailleurs une traduction fran\u00e7aise et anglaise est <a href=\"http:\/\/fr.ctrip.com\/\" target=\"_blank\"><em>Ctrip<\/em><\/a>. Ctrip est le g\u00e9ant du march\u00e9 des agence de tourisme en ligne (ou OTA : <em>Online Tourism Agency<\/em>).\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CTRIP.jpg\" class=\"article-image\" title=\"(Cr\u00e9dit : D.R.)\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"285\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CTRIP.jpg\" class=\"img-responsive\" alt=\"CHINE CTRIP photo\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CTRIP.jpg 450w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CTRIP-300x190.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"450\"\/>\n\t\t<meta itemprop=\"width\" content=\"285\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit : D.R.)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les moteurs de recherche<\/strong> : Autant le dire tr\u00e8s franchement, c\u2019est <a href=\"http:\/\/www.baidu.com\/\" target=\"_blank\"><em>Baidu<\/em><\/a> dont on parle avant toute chose. En effet la firme \u00e0 l\u2019empreinte poss\u00e8de un monopole encore solidement \u00e9tabli \u00e0 plus de 60% de part de march\u00e9.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-RECHERCHES.jpg\" class=\"article-image\" title=\"Les parts de march\u00e9 des principaux moteurs de recherche en Chine. (Cr\u00e9dit : Gentlemen Marketing Agency)\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"343\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-RECHERCHES.jpg\" class=\"img-responsive\" alt=\"Image des parts de march\u00e9 des principaux moteurs de recherche en Chine.\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-RECHERCHES.jpg 589w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-RECHERCHES-300x175.jpg 300w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"589\"\/>\n\t\t<meta itemprop=\"width\" content=\"343\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \tLes parts de march\u00e9 des principaux moteurs de recherche en Chine. (Cr\u00e9dit : <a href=\"www.agency.marketingtochina.com\" target=\"_blank\"><em>Gentlemen Marketing Agency<\/em><\/a>)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les vid\u00e9os<\/strong> : Avec le grand int\u00e9r\u00eat des consommateurs chinois pour les bons storytelling et les vid\u00e9os qui vont avec, il n\u2019est pas \u00e9tonnant de s\u2019apercevoir que les plateformes en ligne sont l\u00e9gions en Chine. Cependant ne vous attendez pas \u00e0 retrouver <a href=\"http:\/\/www.youtube.com\" target=\"_blank\"><em>Youtube<\/em><\/a>. Changez votre vocabulaire digital ! Ici ce sont principalement <a href=\"http:\/\/www.youku.com\/\" target=\"_blank\"><em>Youku<\/em><\/a>, <a href=\"http:\/\/www.sohu.com\/\" target=\"_blank\"><em>Sohu<\/em><\/a> and <a href=\"http:\/\/www.iqiyi.com\/\" target=\"_blank\"><em>Qiyi<\/em><\/a> dont on parlera pour trouver des vid\u00e9os upload\u00e9es, comment\u00e9es et partag\u00e9es par les utilisateurs. Une vid\u00e9o bien faite peut facilement vous attirer des centaines de milliers de vue : ce qu\u2019on comprit depuis longtemps les h\u00f4teliers chinois qui se partagent le march\u00e9 int\u00e9rieur.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les journaux en ligne<\/strong> : Pour conna\u00eetre l\u2019actualit\u00e9 du jour, comme dans n\u2019importe quel autre pays, les gens se tournent vers les journaux. Mais les chinois \u00e9tant tr\u00e8s connect\u00e9s, ceux-ci se tournent surtout vers les journaux en ligne tel que le chinois <a href=\"http:\/\/www.cncn.com\/\" target=\"_blank\"><em>CNCN<\/em><\/a>.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CNCN.jpg\" class=\"article-image\" title=\"(Cr\u00e9dit : D.R.)\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"289\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CNCN.jpg\" class=\"img-responsive\" alt=\"photo CNCN\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CNCN.jpg 500w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-CNCN-300x173.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"500\"\/>\n\t\t<meta itemprop=\"width\" content=\"289\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit : D.R.)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>Pendant le voyage<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les groupes de discussions et les messageries instantan\u00e9es<\/strong> : Les groupes de discussions comme <a href=\"http:\/\/www.qq.com\/\" target=\"_blank\"><em>QQ<\/em><\/a> ou l\u2019application Wechat sont utilis\u00e9s pour \u00e9changer sur des th\u00e8mes bien pr\u00e9cis, afin d\u2019avoir acc\u00e8s \u00e0 des conseils de voyageurs de mani\u00e8re instantan\u00e9e. C\u2019est tr\u00e8s utile lorsque les voyageurs rencontrent des probl\u00e8mes ou si ils veulent avoir en temps r\u00e9el des conseils sur les lieux immanquables de toutes sortes. Si en France, on aurait plut\u00f4t tendance a utiliser <em>Facebook<\/em> comme messagerie instantan\u00e9e, le cas ne se r\u00e9p\u00e8te pas partout. Ainsi, en Chine, le vocabulaire <em>social network<\/em> comprend plut\u00f4t <em>Weibo<\/em>, <em>Wechat<\/em> et <em>QQ<\/em> disponible sur mobile pour un acc\u00e8s continu aux conseils et informations qui peuvent s\u2019av\u00e9rer n\u00e9cessaires \u00e0 un voyageur chinois pour vivre la meilleure exp\u00e9rience possible lors de son voyage. Les chinois communiquent beaucoup via ses plateformes r\u00e9serv\u00e9es au chat en direct\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WECHAT.jpg\" class=\"article-image\" title=\"(Cr\u00e9dit : D.R.)\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"302\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WECHAT.jpg\" class=\"img-responsive\" alt=\"wechat Chine\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WECHAT.jpg 676w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/07\/CHINE-WECHAT-300x134.jpg 300w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"676\"\/>\n\t\t<meta itemprop=\"width\" content=\"302\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/07\/20\/les-mondes-du-e-tourisme-en-chine\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit : D.R.)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>Apr\u00e8s le voyage<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tTout comme avant et pendant, apr\u00e8s le voyage, les chinois font part de leur exp\u00e9rience, de leur d\u00e9couverte \u00e0 travers trois sites diff\u00e9rents. D\u2019ailleurs on en retrouve deux que nous avons d\u00e9j\u00e0 \u00e9num\u00e9r\u00e9 plus t\u00f4t. <strong>Les r\u00e9seaux sociaux<\/strong> : Une fois leur voyage termin\u00e9, les consommateurs chinois feront un compte rendu pr\u00e9cis et scrupuleux via un contenu multim\u00e9dia de leur exp\u00e9rience \u00e0 l\u2019\u00e9tranger. Et cela le plus souvent gr\u00e2ce \u00e0 des photos soigneusement retouch\u00e9es avec des applications graphiques qui foisonnent aujourd\u2019hui sur le net chinois.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les plateformes de partage des photos<\/strong> : Faire des photos pendant un voyage est un must. Mais pour les voyageurs chinois c\u2019est encore plus que \u00e7a : c\u2019est pratiquement une tradition. Par la suite, ces photos sont partag\u00e9es sur des plateformes d\u00e9di\u00e9es. Bien que l\u2019application <a href=\"http:\/\/www.instagram.com\" target=\"_blank\"><em>Instagram<\/em><\/a> ait &#8211; pour l\u2019instant &#8211; \u00e9chapp\u00e9 \u00e0 la censure chinoise, celle n\u2019est pas la plus populaire aupr\u00e8s des chinois. Le leader du march\u00e9 en Chine est le site <a href=\"http:\/\/www.huaban.com\" target=\"_blank\"><em>Huaban<\/em><\/a>.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t<strong>Les forums<\/strong> : Nous les avons \u00e9voqu\u00e9s au tout d\u00e9but car les forums sont utiles pour obtenir des informations avant le d\u00e9part. Mais ils sont \u00e9galement tr\u00e8s utilis\u00e9s apr\u00e8s celui-ci afin de poster \u00e0 son tour, de raconter ses exp\u00e9riences et ainsi apporter de nouvelles informations pour les futurs touristes chinois.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tLa boucle est alors boucl\u00e9e ! \t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" style=\"background:#d9463d; padding:20px 20px 30px 20px; text-align:center; border-radius:8px;\">\n\t\t<h3 style=\"color:#fff; font-weight:700;\">Soutenez-nous !<\/h3>\n\t\t<p style=\"color:#fff; font-size:0.8em; line-height:1.5em; margin-bottom:30px;\">Asialyst est con\u00e7u par une \u00e9quipe compos\u00e9e \u00e0 100 % de b\u00e9n\u00e9voles et gr\u00e2ce \u00e0 un r\u00e9seau de contributeurs en Asie ou ailleurs, journalistes, experts, universitaires, consultants ou anciens diplomates... Notre seul but : partager la connaissance de l'Asie au plus large public.<\/p>\n\t\t<a href=\"https:\/\/www.helloasso.com\/associations\/les-amis-d-asialyst\/formulaires\/1\" target=\"_blank\" style=\"display:inline; background:#fff; padding:10px 25px; font-weight:700; border-radius:4px; color:#000; font-size:0.9em;\">Faire un don<\/a>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"tags\">\n\t\t<h5>Tags de l'article<\/h5>\n\t\t<ul><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/asie-du-nord-est\/\" rel=\"tag\">Asie du Nord-Est<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/chine\/\" rel=\"tag\">Chine<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/digital\/\" rel=\"tag\">digital<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/numerique\/\" rel=\"tag\">num\u00e9rique<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/regards\/\" rel=\"tag\">Regards<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/tourisme\/\" rel=\"tag\">tourisme<\/a><\/li><\/ul><ul>\t<\/ul><\/div>\n<\/div>\n\n\t\t<div class=\"social-sharing ss-social-sharing\">\r\n\t\t\t\t        <a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-facebook\" href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F07%2F20%2Fles-mondes-du-e-tourisme-en-chine%2F\" target=\"_blank\">Share on Facebook<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-twitter\" href=\"http:\/\/twitter.com\/intent\/tweet\/?text=Les+mondes+du+E-tourisme+en+Chine&url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F07%2F20%2Fles-mondes-du-e-tourisme-en-chine%2F&via=asialyst\" target=\"_blank\">Share on Twitter<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-linkedin\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F07%2F20%2Fles-mondes-du-e-tourisme-en-chine%2F&title=Les+mondes+du+E-tourisme+en+Chine\" target=\"_blank\">Share on Linkedin<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F07%2F20%2Fles-mondes-du-e-tourisme-en-chine%2F&media=https%3A%2F%2Fasialyst.com%2Ffr%2Fwp-content%2Fuploads%2F2015%2F07%2FCHINE-FAMILLE-TELEPHONE-300x200.jpg&description=Les+mondes+du+E-tourisme+en+Chine\" target=\"_blank\">Share on Pinterest<\/a>\t        \t    <\/div>\r\n\t    \n<div class=\"container\">\n\t<div class=\"auteurs-a-propos\">\n\t\t<h5>A propos de l'auteur<\/h5>\n\t\t\t\t\t<div class=\"author\">\n\t\t\t\t<img data-del=\"avatar\" src='https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Photo-Olivier-Verot-150x150.jpg' class='avatar pp-user-avatar avatar-150wp-user-avatar wp-user-avatar-150 photo ' height='150' width='150'\/>\t\t\t\t<div class=\"infos\">\n\t\t\t\t\t<div class=\"name\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/asialyst.com\/fr\/auteur\/olivier-verot\/\">\n\t\t\t\t\t\t\tOlivier V\u00e9rot\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\tOlivier V\u00e9rot est un expert en marketing num\u00e9rique en Chine. Passionn\u00e9 par ce pays et par l\u2019univers num\u00e9rique chinois,  il a fond\u00e9 Gentlemen Agency Marketing <a href=\"http:\/\/www.agency.marketingtochina.com\">Agency marketing to china<\/a> et cr\u00e9\u00e9 <a href=\"http:\/\/ www.marketing-chine.com\">Marketing china<\/a>, qui est aujourd\u2019hui dans le top 5 des sites fran\u00e7ais sur le marketing et l\u2019un des sites les plus consult\u00e9s sur la Chine.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[asl-front-abonnez-vous]\n<div class=\"block3news\">\n\t<div class=\"container\">\n\t\t<div class=\"recommand\">\n\t\t\t<h5>On vous recommande<\/h5>\t\t\t<ul class=\"row\">\n\t\t\t\t<li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2015\/06\/16\/startups-en-chine-les-enfants-de-alibaba\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/CHINE-ALIBABA-MA-600x400.jpg\" class=\"img-responsive wp-post-image\" alt=\"Photographie du PDG d&#039;Alibaba, tr\u00e8s souriant.\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/CHINE-ALIBABA-MA-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/CHINE-ALIBABA-MA-300x200.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/CHINE-ALIBABA-MA.jpg 1024w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/CHINE-ALIBABA-MA-900x600.jpg 900w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-\">Economie<\/span><h4>Startups en Chine : Les enfants d'Alibaba<\/h4><\/span><\/a><\/li><li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2015\/06\/30\/devenir-le-numero-un-du-e-commerce-en-indonesie\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/INDONESIE-ORDINATEUR-PORTABLE-600x400.jpg\" class=\"img-responsive wp-post-image\" alt=\"INDONESIE ORDINATEUR PORTABLE\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/INDONESIE-ORDINATEUR-PORTABLE-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/INDONESIE-ORDINATEUR-PORTABLE-300x200.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/06\/INDONESIE-ORDINATEUR-PORTABLE-900x600.jpg 900w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-\">Economie<\/span><h4>\"Devenir le num\u00e9ro un du e-commerce en Indon\u00e9sie\"<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"comments\">\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les touristes chinois pr\u00e9parent d\u00e9sormais l\u2019essentiel de leurs vacances en ligne. Petit tour d\u2019horizon de ces nouvelles pratiques.<\/p>\n","protected":false},"author":38,"featured_media":3006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[23,22,164,163,194,212],"class_list":["post-3004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-asie-du-nord-est","tag-chine","tag-digital","tag-numerique","tag-regards","tag-tourisme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les mondes du E-tourisme en Chine - Asialyst<\/title>\n<meta name=\"description\" content=\"Les touristes chinois pr\u00e9parent d\u00e9sormais l\u2019essentiel de leurs vacances en ligne. 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