De la Chine \u00e0 l'ASEAN : l'aventure entrepreneuriale de Florian Gaudel et The Method Consulting - Asialyst<\/title>\n<meta name=\"description\" content=\"Avec le cabinet The Method Consulting, Florian Gaudel a choisi d'accompagner des projets non seulement en Chine mais dans l'ASEAN. 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\n\t\tHorizon Abroad m\u2019a permis de comprendre l\u2019environnement entrepreneurial, en interne mais \u00e9galement aupr\u00e8s de mes clients, notamment les petites PME. Les entrepreneurs ont pour obligation de traiter une multitude de sujets diff\u00e9rents au quotidien et n\u2019ont pas forc\u00e9ment ni les moyens techniques ni le temps de ma\u00eetriser chacun de ces sujets.\t<\/div>\n<\/div>\n\n

\n\t

\n\t\tNous construisons donc avec The Method un r\u00e9seau de soutien \u00e0 ces entreprises et accompagnons les dirigeants dans la pr\u00e9paration et la mise en place de leurs strat\u00e9gies de d\u00e9veloppement. Celles-ci n\u00e9cessitant de plus en plus de faire appel \u00e0 des financements, nous consolidons \u00e9galement un r\u00e9seau d\u2019investisseurs qui sont mis en relation avec les projets que nous accompagnons et pour lesquels ils peuvent avoir un int\u00e9r\u00eat.\t<\/div>\n<\/div>\n\n

\n\t

\n\t\tThe Method est une solution qui a \u00e9t\u00e9 mise en place au fil d’\u00e9changes avec une communaut\u00e9 entrepreneuriale croissante en Asie et \u00e0 travers le monde. Cette construction nous a permis de cr\u00e9er une alternative personnalis\u00e9e et unique pour les entrepreneurs bas\u00e9s en Asie.\t<\/div>\n<\/div>\n\n

\n\t

\n\t\tO\u00f9 en est votre soci\u00e9t\u00e9 aujourd\u2019hui ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tThe Method accompagne aujourd\u2019hui de nombreux projets dans diff\u00e9rents pays d\u2019Asie. Nous disposons d\u2019une repr\u00e9sentation en Chine, d’une au Cambodge et d\u2019un si\u00e8ge \u00e0 Hong Kong. L\u2019\u00e9quipe compte 7 consultants et de nombreux partenaires et experts ponctuels qui nous apportent des soutiens occasionnels.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNous sommes dans une phase d’acc\u00e9l\u00e9ration et je peux dire qu\u2019on accompagne aujourd\u2019hui une dizaine de projets entrepreneuriaux avec des phases de d\u00e9veloppement entre la conception du projet et plusieurs ann\u00e9es d\u2019existence, en Asie du Sud-Est, Chine et Hong Kong. Notre activit\u00e9 sur ces projets repose sur du coaching, de l\u2019\u00e9tude de marche, de la confrontation id\u00e9e\/march\u00e9 (focus groupes, \u00e9tude de terrain), du positionnement projet et strat\u00e9gie, de la pr\u00e9paration de pitchdeck, de la recherche d\u2019investisseurs ou encore de l’accompagnement dans les n\u00e9gociations.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tOn ne cherche pas seulement des projets \u00ab\u00a0tech disruptifs\u00a0\u00bb mais avant tout des projets intelligents, avec un business model<\/em> et des flux de revenus identifiables, ainsi qu’une \u00ab\u00a0scalabilit\u00e9\u00a0\u00bb mesurable. Par ailleurs, il est important de pr\u00e9ciser que nous cherchons et accompagnons ces projets partout en Asie.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tComment se structure l\u00e9galement votre soci\u00e9t\u00e9 ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNous avons bas\u00e9 la soci\u00e9t\u00e9 \u00e0 Hong Kong de fa\u00e7on \u00e0 disposer d\u2019une flexibilit\u00e9 qui n\u2019est pas offerte en Chine. Hong Kong nous permet \u00e9galement de rassurer les investisseurs que nous d\u00e9marchons, dans le cadre des investissements sur les entrepreneurs que nous accompagnons. C\u2019est donc un choix strat\u00e9gique li\u00e9 \u00e0 notre activit\u00e9.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tQuels types de difficult\u00e9s administratives avez-vous rencontr\u00e9 en montant votre entit\u00e9 ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNous avons \u00e9t\u00e9 accompagn\u00e9s par un excellent service de cr\u00e9ation de soci\u00e9t\u00e9 \u00e0 Hong Kong qui nous a \u00e9pargn\u00e9 tous ces probl\u00e8mes.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tAuriez-vous pu d\u00e9velopper le m\u00eame business en France ? Et envisagez-vous de revenir d\u00e9velopper cette m\u00eame activit\u00e9 dans l’Hexagone ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tSi l’on consid\u00e8re le mod\u00e8le que nous avons aujourd\u2019hui, certainement. La France jouit d\u2019un essor de l\u2019entrepreneuriat sans pr\u00e9c\u00e9dent et d\u2019un engouement pour les investisseurs de placer leurs fonds dans des entreprises. Cependant, toute la construction et la r\u00e9flexion autour de notre projet, mais aussi son adaptation aux contraintes locales n\u2019auraient pas \u00e9t\u00e9 possibles, a mon sens, en Europe \u00e0 cause des co\u00fbts de structure et des proc\u00e9dures administratives. Nous envisageons de d\u00e9velopper notre activit\u00e9 en France une fois notre d\u00e9veloppement en Asie complet.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tEnvisagez-vous un d\u00e9veloppement sur d\u2019autres pays d\u2019Asie ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNotre d\u00e9veloppement est d\u2019ores et d\u00e9j\u00e0 cibl\u00e9 sur l\u2019ensemble de l\u2019Asie avec des partenariats et des interventions locales pour le moment principalement sur l\u2019ASEAN. Nous pensons que les entrepreneurs de la r\u00e9gion ont un grand avenir et que les investissements y seront de plus en plus nombreux et cons\u00e9quents.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tParlons de vous, l\u2019entrepreneur fran\u00e7aise bas\u00e9 en Chine. Si vous avez v\u00e9cu ou pass\u00e9 beaucoup de temps dans d\u2019autres pays d\u2019Asie, quels sont ceux que vous recommanderiez pour lancer une activit\u00e9 ?<\/strong>
\n\t
\n\t\t\t<\/div>\n<\/div>\n \n
\n\t
\n\t\t\t<\/div>\n<\/div>\nLe Cambodge est un pays en plein d\u00e9veloppement, avec la possibilit\u00e9 de cr\u00e9er son entreprise avec 100% de capital d\u00e9tenu par un \u00e9tranger. Donc je dirais que c\u2019est une alternative pour le seed-development<\/em> du projet. Ensuite, il peut \u00eatre int\u00e9ressant de se d\u00e9velopper vers d\u2019autres march\u00e9s plus cons\u00e9quents comme la Tha\u00eflande ou le Vietnam.
\n\t
\n\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\t<\/div>\n<\/div>\nQuels sont vos rituels du matin pour d\u00e9marrer votre journ\u00e9e de travail ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tJe commence ma journ\u00e9e \u00e0 6h du matin par 45 minutes de sport puis d\u00e9jeune en lisant les news internationales et emails professionnels. Ensuite, direction le bureau !\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tJ\u2019essaie de diviser mon temps de fa\u00e7on efficace, en g\u00e9rant les emails en d\u00e9but de journ\u00e9e pour ensuite me concentrer sur nos projets en cours et sur les projets internes. Au niveau de la semaine, je pr\u00e9f\u00e8re tous les sujets plus lourds en d\u00e9but de semaine, et les rendez-vous et le networking en fin de semaine. Je me laisse un peu de temps le week-end pour g\u00e9rer les t\u00e2ches plus l\u00e9g\u00e8res et organiser la semaine suivante.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tComment d\u00e9finir ce qu\u2019est un \u00ab\u00a0entrepreneur\u00a0\u00bb ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tC\u2019est un \u00e9tat d\u2019esprit, une ambition et un rythme de vie compl\u00e8tement diff\u00e9rents mais pas inaccessibles ni incompatibles avec le monde de l\u2019entreprise traditionnelle.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tCette d\u00e9finition est-elle, \u00e0 vos yeux, diff\u00e9rente du fait que vous soyez en Asie plut\u00f4t qu\u2019en France, en Europe ou ailleurs ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tLe fait d’\u00eatre \u00e0 l’\u00e9tranger ajoute une dimension de difficult\u00e9s li\u00e9es \u00e0 la culture, \u00e0 la langue ou \u00e0 la l\u00e9gislation locale, mais aussi li\u00e9es au fait qu\u2019obtenir des financements publics ou de la part de banques locales rel\u00e8ve du d\u00e9fi.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tQuelles sont vos 2-3 conseils \u00e0 ceux qui souhaiteraient se lancer dans une aventure entrepreneuriale en Chine ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNe pas se lancer sans avoir bien \u00e9tudi\u00e9 son march\u00e9 et pass\u00e9 du temps sur le terrain. L’id\u00e9al serait d\u2019avoir un emploi sur place pour garder un rythme professionnel et \u00e9tendre son r\u00e9seau tout en testant son projet en side-project<\/em>.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tQuels seraient les d\u00e9veloppements de votre entreprise \u00e0 esp\u00e9rer dans les 6 \u00e0 12 prochains mois, et qui m\u00e9riteraient qu\u2019on fasse un suivi de cette interview ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNous allons d\u00e9velopper de nombreux contenus de training pour former et rep\u00e9rer plus de projets un peu partout en Asie. Nous pourrons en reparler par la suite !\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tPropos recueillis par Gregory Prudhommeaux<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t
Soutenez-nous !<\/h3>\n\t\t
Asialyst est con\u00e7u par une \u00e9quipe compos\u00e9e \u00e0 100 % de b\u00e9n\u00e9voles et gr\u00e2ce \u00e0 un r\u00e9seau de contributeurs en Asie ou ailleurs, journalistes, experts, universitaires, consultants ou anciens diplomates... Notre seul but : partager la connaissance de l'Asie au plus large public.<\/p>\n\t\tFaire un don<\/a>\n\t<\/div>\n<\/div>\n
\n\t
\n\t\t
Tags de l'article<\/h5>\n\t\t
Asie du Nord-Est<\/a><\/li>
Chine<\/a><\/li>
Consulting<\/a><\/li>
entrepreneur<\/a><\/li>
Entreprise<\/a><\/li>
investissement<\/a><\/li>
Regards<\/a><\/li>
The Method<\/a><\/li><\/ul>
\t<\/ul><\/div>\n<\/div>\n\n\t\t
\r\n\t\t\t\t Share on Facebook<\/a>Share on Twitter<\/a>Share on Linkedin<\/a>Share on Pinterest<\/a>\t \t <\/div>\r\n\t \n
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A propos de l'auteur<\/h5>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\tGregory Prudhommeaux\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\tBas\u00e9 \u00e0 Shanghai depuis 2006, Gregory Prudhommeaux est le fondateur de NextStep<\/a>, qui accompagne les entrepreneurs en Chine par le conseil et la mise en r\u00e9seau. Lui-meme \"serial entrepreneur\", il a longtemps anim\u00e9 la Jeune Chambre de Economique Fran\u00e7aise (JCEF) \u00e0 Shanghai, et collabor\u00e9 au Petit Journal Shanghai et est associe au Milu<\/em>, le guide des nouveaux arrivants<\/a>. Il a \u00e9galement travaill\u00e9 pour des cabinets de conseils comme Altios International. Pour Asialyst, il donne la parole \u00e0 ceux qui ont d\u00e9cid\u00e9 de tenter l\u2019aventure entrepreneuriale en Asie. Ils nous pr\u00e9sentent leur activit\u00e9, mais surtout leur parcours d\u2019entrepreneur avec ses bons et moins bons moments, les difficult\u00e9s et les avantages d\u2019avoir choisi le march\u00e9 asiatique, qui est aujourd\u2019hui le leur.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t
\n\t\t\t
On vous recommande<\/h5>\t\t\t
\n\t\t\t\t
$\"Le$ <\/span>Economie, Entreprises<\/span>
De la Chine \u00e0 l'ASEAN : l'aventure entrepreneuriale de Florian Gaudel et The Method Consulting<\/h4><\/span><\/a><\/li>
$\"Des$ <\/span>Economie, Entreprises<\/span>
Pour entreprendre en Chine, il faut \"cr\u00e9er un \u00e9cosyst\u00e8me sain\"<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n
\n\t
\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Avec le cabinet The Method Consulting, Florian Gaudel a choisi d’accompagner des projets non seulement en Chine mais dans l’ASEAN. R\u00e9cit de parcours.<\/p>\n","protected":false},"author":554,"featured_media":29891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,1361],"tags":[23,22,1110,156,914,685,194,1191],"class_list":["post-29882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-entreprises","tag-asie-du-nord-est","tag-chine","tag-consulting","tag-entrepreneur","tag-entreprise","tag-investissement","tag-regards","tag-the-method"],"yoast_head":"\nDe la Chine \u00e0 l'ASEAN : l'aventure entrepreneuriale de Florian Gaudel et The Method Consulting - Asialyst<\/title>\n<meta name=\"description\" content=\"Avec le cabinet The Method Consulting, Florian Gaudel a choisi d'accompagner des projets non seulement en Chine mais dans l'ASEAN. 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A propos de l'auteur<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t