En Chine, "Lihaoma", la startup de Rachel Daydou transforme la pub en jeu - Asialyst<\/title>\n<meta name=\"description\" content=\"Avec l'application Lihaoma, Rachel Daydou cherche \u00e0 s'adapter constamment aux utilisateurs via le "gaming". R\u00e9cit de son parcours chinois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asialyst.com\/fr\/2017\/04\/27\/chine-lihaoma-startup-qui-transforme-pub-en-jeu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En Chine, "Lihaoma", la startup de Rachel Daydou transforme la pub en jeu - Asialyst\" \/>\n<meta property=\"og:description\" content=\"Avec l'application Lihaoma, Rachel Daydou cherche \u00e0 s'adapter constamment aux utilisateurs via le "gaming". 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\n\t\tNous avons 15 employ\u00e9s tout autour du monde et 2 bureaux en Chine. Nous avons ex\u00e9cut\u00e9 plusieurs milliers de campagnes et envoy\u00e9 des dizaines de milliers de cadeaux \u00e0 nos utilisateurs.\t<\/div>\n<\/div>\n\n

\n\t

\n\t\tComment se structure l\u00e9galement votre soci\u00e9t\u00e9 ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNous avons une holding \u00e0 Hong Kong et une soci\u00e9t\u00e9 partenaire locale pour nos op\u00e9rations en Chine. Ce montage \u00e9tait le plus rapide et le moins cher. Il nous donne surtout la flexibilit\u00e9 de recevoir des investissements en dollars et en yuans. Je ne ferais pas autrement car cela nous a permis de nous lancer tr\u00e8s rapidement et d’\u00e9viter \u00e9norm\u00e9ment de co\u00fbts.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tQuels types de difficult\u00e9s administratives avez-vous rencontr\u00e9 en montant votre entit\u00e9 ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\u00c9tant entr\u00e9e au capital apr\u00e8s la cr\u00e9ation de la holding hongkongaise, je dois avouer que je m\u2019y connais peu dans ces consid\u00e9rations.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tQuels sont, en revanche, les avantages \u00e9vidents ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tDisponibilit\u00e9 des capitaux (soci\u00e9t\u00e9 hongkongaise), possibilit\u00e9 de porter des visas \u00e9trangers (soci\u00e9t\u00e9 chinoise), de recevoir des investissements en dollars et en yuans.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tAuriez-vous pu d\u00e9velopper le m\u00eame business en France ? Et envisagez-vous de revenir d\u00e9velopper cette m\u00eame activit\u00e9 dans l’Hexagone ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tJe n\u2019ai pas l\u2019intention de revenir en France pour l\u2019instant. N\u2019ayant travaill\u00e9 qu\u2019en Chine, je ne connais pas bien le march\u00e9 fran\u00e7ais. Ainsi, je ne sais pas si je serais capable d’ex\u00e9cuter ce concept de mani\u00e8re aussi efficace.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tEnvisagez-vous un d\u00e9veloppement sur d\u2019autres pays d\u2019Asie ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tR\u00e9ussir sur le march\u00e9 chinois serait d\u00e9j\u00e0 formidable ! Malheureusement, les le\u00e7ons apprises en Chine ne permettent pas forc\u00e9ment de les appliquer ailleurs – en raison des sp\u00e9cificit\u00e9s (r\u00e9elles et fantasm\u00e9es) du march\u00e9. Ainsi, la proximit\u00e9 g\u00e9ographique serait une des seules raisons pour se lancer en Asie plut\u00f4t qu\u2019ailleurs. Nous avions consid\u00e9r\u00e9 Singapour et la Cor\u00e9e du Sud du fait de r\u00e9seaux mobiles tr\u00e8s d\u00e9velopp\u00e9s et de leur culture du gaming<\/em>.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tParlons de vous, l\u2019entrepreneuse fran\u00e7aise bas\u00e9e en Chine. Quels sont vos rituels du matin pour d\u00e9marrer votre journ\u00e9e de travail ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
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\n\t*En fran\u00e7ais, sch\u00e9ma d’organisation de produits complexes, le SCRUM est \u00e0 la fois une bo\u00eete \u00e0 outils et une organisation du temps.<\/div>R\u00e9veill\u00e9e par mon t\u00e9l\u00e9phone, je suis tout de suite op\u00e9rationnelle et commence \u00e0 penser \u00e0 ma journ\u00e9e sous la douche. Puis, je saute sur mon Mobike<\/em> [Bike Sharing Company, disponible en Chine dans la majorit\u00e9 des grandes villes, NDLR] pour une petite demie-heure de v\u00e9lo et je petit-d\u00e9jeune en r\u00e9union avec mon business partner. Ensuite, il faut bien avouer que gr\u00e2ce \u00e0 Chinaccelerator, tout s’est acc\u00e9l\u00e9r\u00e9 et structur\u00e9 (ce qui f\u00fbt bienvenu !). Ainsi, nous faisons un SCRUM* quotidien par WeChat avec le bureau de P\u00e9kin, un meeting interne hebdomadaire sur Skype ; nous d\u00e9jeunons une fois par semaine tous ensemble, et faisons un \u00ab\u00a0happy hour\u00a0\u00bb<\/em> au bureau les vendredis soirs. En parall\u00e8le, nous \u00e9changeons constamment par WeChat.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tDans le cadre du programme Chinaccelerator, nous devons tous faire au moins une exp\u00e9rience par semaine au niveau de notre plateforme (jusqu’\u00e0 3 par semaine pour les fondateurs), et imm\u00e9diatement appliquer les le\u00e7ons apprises. Nous rencontrons nos utilisateurs toutes les semaines pour mieux les comprendre. Ainsi, nous pouvons voir une \u00e9volution presque journali\u00e8re de notre activit\u00e9.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tPar ailleurs, je suis invit\u00e9e plusieurs fois par semaine \u00e0 \u00ab\u00a0pitcher\u00a0\u00bb, participer \u00e0 des \u00e9v\u00e9nements de startups ou encore pr\u00e9senter diff\u00e9rents projets. La construction du r\u00e9seau est une activit\u00e9 \u00e0 laquelle nous d\u00e9dions beaucoup de temps car elle a \u00e9t\u00e9 un facteur-cl\u00e9 de notre succ\u00e8s jusqu’\u00e0 maintenant.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tComment d\u00e9finir ce qu\u2019est un \u00ab\u00a0entrepreneur\u00a0\u00bb ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tC\u2019est essayer d\u2019apporter de la valeur \u00e0 quelqu\u2019un. Mettre la main \u00e0 la p\u00e2te. \u00catre pertinent, humble, se tromper souvent, vivre dans l\u2019incertitude. C\u2019est un \u00e9tat d\u2019esprit, presque une identit\u00e9, pas un \u00ab\u00a0boulot\u00a0\u00bb !\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tDu fait de la diff\u00e9rence de l\u2019environnement dans lequel vous \u00e9voluez, quelles sont les difficult\u00e9s locales que vous rencontrez et que vos clients ont g\u00e9n\u00e9ralement du mal \u00e0 comprendre ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tLes difficult\u00e9s les plus importantes pour moi sont la compr\u00e9hension du march\u00e9 (bien que j\u2019ai un niveau HSK5 en Chinois, je ne peux pas comprendre 100% des comportements) et l’acc\u00e8s au capital d\u00fb \u00e0 une crise de confiance des partenaires chinois (investisseurs, grands groupes locaux), car ils ne pensent pas que des \u00e9trangers peuvent r\u00e9ussir sur ce march\u00e9.\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tQuelles sont vos 2-3 conseils \u00e0 ceux qui souhaiteraient se lancer dans une aventure entrepreneuriale en Chine ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tVenez d\u2019abord voir et confrontez vos id\u00e9es avec les r\u00e9alit\u00e9s du march\u00e9 ! Les opportunit\u00e9s ne sont pas forcement l\u00e0 ou on les attend et notre capacit\u00e9 \u00e0 les saisir ne peut \u00eatre \u00e9valu\u00e9e qu\u2019ici. Il y a beaucoup d\u2019innovation en Asie et en Chine, le march\u00e9 a beaucoup m\u00fbri. Il est d’ailleurs possible qu’il soit plus profitable de ramener en France des technologies et concepts que l\u2019inverse !\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tEnsuite, il faut, me semble-t-il, un int\u00e9r\u00eat intense et authentique pour la culture chinoise, au risque d\u2019\u00eatre \u00ab\u00a0d\u00e9gout\u00e9\u00a0\u00bb de l\u2019aventure, car l\u2019adaptation est difficile. Finalement, la cl\u00e9 de la r\u00e9ussite n\u2019est pas la passion dans son produit mais la passion dans le probl\u00e8me que l\u2019on essaye de r\u00e9soudre. Car la solution peut et doit changer au contact du march\u00e9. Ainsi, je vous invite \u00e0 vous passionner pour votre probl\u00e8me, et \u00e0 venir construire en Asie des solutions locales !\t<\/div>\n<\/div>\n\n
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\n\t\tQuels seraient les d\u00e9veloppements de votre entreprise \u00e0 esp\u00e9rer dans les 6 \u00e0 12 prochains mois, et qui m\u00e9riteraient qu\u2019on fasse un suivi de cette interview ?<\/strong>\t<\/div>\n<\/div>\n\n
\n\t
\n\t\tNous lan\u00e7ons tout juste le SaaS et sommes en plein dans le tourbillon de l\u2019acc\u00e9l\u00e9rateur. Nous nous pr\u00e9parons \u00e0 une lev\u00e9e de fonds qui nous permettra de d\u00e9velopper encore plus de jeux et \u00e0 amuser encore plus de consommateurs.\t<\/div>\n<\/div>\n\n
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\n\t\tPropos recueillis par Gregory Prudhommeaux<\/strong>\t<\/div>\n<\/div>\n\n
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Soutenez-nous !<\/h3>\n\t\t
Asialyst est con\u00e7u par une \u00e9quipe compos\u00e9e \u00e0 100 % de b\u00e9n\u00e9voles et gr\u00e2ce \u00e0 un r\u00e9seau de contributeurs en Asie ou ailleurs, journalistes, experts, universitaires, consultants ou anciens diplomates... Notre seul but : partager la connaissance de l'Asie au plus large public.<\/p>\n\t\tFaire un don<\/a>\n\t<\/div>\n<\/div>\n
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Tags de l'article<\/h5>\n\t\t
Asie du Nord-Est<\/a><\/li>
Chine<\/a><\/li>
e-commerce<\/a><\/li>
entrepreneur<\/a><\/li>
Entreprise<\/a><\/li>
Lihaoma<\/a><\/li>
Regards<\/a><\/li><\/ul>
\t<\/ul><\/div>\n<\/div>\n\n\t\t
\r\n\t\t\t\t Share on Facebook<\/a>Share on Twitter<\/a>Share on Linkedin<\/a>Share on Pinterest<\/a>\t \t <\/div>\r\n\t \n
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A propos de l'auteur<\/h5>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\tGregory Prudhommeaux\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\tBas\u00e9 \u00e0 Shanghai depuis 2006, Gregory Prudhommeaux est le fondateur de NextStep<\/a>, qui accompagne les entrepreneurs en Chine par le conseil et la mise en r\u00e9seau. Lui-meme \"serial entrepreneur\", il a longtemps anim\u00e9 la Jeune Chambre de Economique Fran\u00e7aise (JCEF) \u00e0 Shanghai, et collabor\u00e9 au Petit Journal Shanghai et est associe au Milu<\/em>, le guide des nouveaux arrivants<\/a>. Il a \u00e9galement travaill\u00e9 pour des cabinets de conseils comme Altios International. Pour Asialyst, il donne la parole \u00e0 ceux qui ont d\u00e9cid\u00e9 de tenter l\u2019aventure entrepreneuriale en Asie. Ils nous pr\u00e9sentent leur activit\u00e9, mais surtout leur parcours d\u2019entrepreneur avec ses bons et moins bons moments, les difficult\u00e9s et les avantages d\u2019avoir choisi le march\u00e9 asiatique, qui est aujourd\u2019hui le leur.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n
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On vous recommande<\/h5>\t\t\t
\n\t\t\t\t
$\"Des$ <\/span>Economie, Entreprises<\/span>
Pour entreprendre en Chine, il faut \"cr\u00e9er un \u00e9cosyst\u00e8me sain\"<\/h4><\/span><\/a><\/li>
$\"Virginie$ <\/span>Economie, Entreprises<\/span>
Chine : les d\u00e9fis de Wishu, marque fran\u00e7aise cr\u00e9\u00e9e pour l'hygi\u00e8ne des Chinoises<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n
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\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Avec l’application Lihaoma, Rachel Daydou cherche \u00e0 s’adapter constamment aux utilisateurs via le \u00ab\u00a0gaming\u00a0\u00bb. R\u00e9cit de son parcours chinois.<\/p>\n","protected":false},"author":554,"featured_media":29639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,1361],"tags":[23,22,272,156,914,1176,194],"class_list":["post-29584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-entreprises","tag-asie-du-nord-est","tag-chine","tag-e-commerce","tag-entrepreneur","tag-entreprise","tag-lihaoma","tag-regards"],"yoast_head":"\nEn Chine, "Lihaoma", la startup de Rachel Daydou transforme la pub en jeu - Asialyst<\/title>\n<meta name=\"description\" content=\"Avec l'application Lihaoma, Rachel Daydou cherche \u00e0 s'adapter constamment aux utilisateurs via le "gaming". 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A propos de l'auteur<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t