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\n\t\tMais la diff\u00e9rence n’est pas que dans la lecture ou le partage. Ainsi, alors que les expatri\u00e9s de P\u00e9kin ne lisent pas les \u201cmoment\u201d de n\u2019importe qui (contrairement au r\u00e9seau social Facebook par exemple) mais uniquement ceux de leurs amis qu’ils n\u2019h\u00e9sitent pas \u00e0 commenter, partager ; \u00e0 Shanghai, les \u00ab\u00a0WeChat moment\u00a0\u00bb des amis n\u2019ont pas beaucoup de succ\u00e8s. En effet, la majorit\u00e9 des expatri\u00e9s ne semblent pas pr\u00eater attention \u00e0 ce qui se partage dans leur communaut\u00e9.\n

En r\u00e9sum\u00e9, ces diff\u00e9rents sondages montrent plusieurs types d\u2019utilisations de WeChat en fonction des expatri\u00e9s en Chine ; informations qu’il faut bien entendu mettre en miroir avec les utilisations des chinois. Ces derniers utilisent bien \u00e9videmment d\u2019avantage toutes les fonctions que WeChat propose<\/a> car ils sont tr\u00e8s connect\u00e9s et surtout car – logiquement – ils ont un plus vaste r\u00e9seau d\u2019amis. Ils peuvent alors discuter et partager avec une plus large communaut\u00e9. De m\u00eame, les utilisateurs \u00e9trangers ne sont pas au courant de tous les aspects de WeChat tels que les comptes des marques dont ils peuvent faire partie, les programmes de fid\u00e9lit\u00e9s, ou encore le syst\u00e8me du QR code\u2026<\/p>\n

Mais, les expatri\u00e9s ne sont pas les seuls \u00e9trangers \u00e0 \u00eatre int\u00e9ress\u00e9s par WeChat. En effet, beaucoup d\u2019entreprises \u00e9trang\u00e8res saisissent les opportunit\u00e9s offertes par l\u2019application dans le but de d\u00e9marrer leur activit\u00e9, en promouvant une campagne ou en organisant des \u00e9v\u00e9nements pour l\u2019ouverture d\u2019un magasin. Et ce cas, WeChat est une incroyable opportunit\u00e9 pour ces compagnies car les clients chinois sont de plus en plus int\u00e9ress\u00e9s par les produits \u00e9trangers.\t<\/p><\/div>\n<\/div>\n\n

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Asie du Nord-Est<\/a><\/li>
Chine<\/a><\/li>
digital<\/a><\/li>
e-commerce<\/a><\/li>
num\u00e9rique<\/a><\/li>
Regards<\/a><\/li>
WeChat<\/a><\/li><\/ul>
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\tOlivier V\u00e9rot\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\tOlivier V\u00e9rot est un expert en marketing num\u00e9rique en Chine. Passionn\u00e9 par ce pays et par l\u2019univers num\u00e9rique chinois, il a fond\u00e9 Gentlemen Agency Marketing Agency marketing to china<\/a> et cr\u00e9\u00e9 Marketing china<\/a>, qui est aujourd\u2019hui dans le top 5 des sites fran\u00e7ais sur le marketing et l\u2019un des sites les plus consult\u00e9s sur la Chine.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[asl-front-abonnez-vous]\n
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On vous recommande<\/h5>\t\t\t
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$\"Des$ <\/span>Economie<\/span>
Chine : les grandes tendances du e-commerce<\/h4><\/span><\/a><\/li>
$\"Photo$ <\/span>Economie<\/span>
Les Chinois, ces consommateurs hyper connect\u00e9s<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n
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\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
WeChat est la 1\u00e8re application de messagerie instantan\u00e9e en Chine. Or, d’apr\u00e8s les sondages, les usages entre expatri\u00e9s et Chinois diff\u00e8rent.<\/p>\n","protected":false},"author":38,"featured_media":12377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[23,22,164,272,163,194,676],"class_list":["post-12375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-asie-du-nord-est","tag-chine","tag-digital","tag-e-commerce","tag-numerique","tag-regards","tag-wechat"],"yoast_head":"\nEn Chine : les expatri\u00e9s plus actifs sur WeChat que les Chinois ? - Asialyst<\/title>\n<meta name=\"description\" content=\"WeChat est la 1\u00e8re application de messagerie instantan\u00e9e en Chine. 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A propos de l'auteur<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t