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{"id":1103,"date":"2015-05-20T12:25:04","date_gmt":"2015-05-20T10:25:04","guid":{"rendered":"https:\/\/asialyst.com\/fr\/2015\/05\/20\/brouillon-article-long-2\/"},"modified":"2015-11-19T14:54:39","modified_gmt":"2015-11-19T13:54:39","slug":"les-chinois-ces-consommateurs-hyper-connectes","status":"publish","type":"post","link":"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/","title":{"rendered":"Les Chinois, ces consommateurs hyper connect\u00e9s"},"content":{"rendered":"<div class=\"container\">\n\t<meta itemprop=\"keywords\" content=\"Economie\" \/>\n\t<a href=\"https:\/\/asialyst.com\/fr\/economie\/\" class=\"category category-37\">Economie<\/a><br \/>\n\t<time datetime=\"2015-05-20T12:25:04Z\" itemprop=\"datePublished\">\n\t\tPubli\u00e9 20 Mai 2015<br \/>\n\t\tMis \u00e0 jour 19 Novembre 2015\t<\/time>\n\t<meta itemprop=\"dateModified\" content=\"2015-11-19T14:54:39Z\" \/>\n<\/div>\n<div class=\"container\">\n<div class=\"surtitre\" itemprop=\"headline\">Num\u00e9riques en Chine<\/div><\/div>\n<div class=\"container\">\n\t<h1 itemprop=\"name\">Les Chinois, ces consommateurs hyper connect\u00e9s<\/h1>\n<\/div>\n<div class=\"container\">\n  <div class=\"authors\">\n    <ul>\n    \t        <li class=\"author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n          <a href=\"https:\/\/asialyst.com\/fr\/auteur\/olivier-verot\/\" class=\"category-color\" itemprop=\"url\">\n            <span itemprop=\"name\" class=\"name\">\n              Olivier V\u00e9rot            <\/span>\n            <img data-del=\"avatar\" alt=\"Olivier V\u00e9rot\" src='https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Photo-Olivier-Verot-150x150.jpg' class='avatar pp-user-avatar avatar-150 photo ' height='150' width='150'\/>          <\/a>\n        <\/li>\n    \t    <\/ul>\n  <\/div>\n<\/div>\n<div class=\"container\">\n  <div class=\"photo-une\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n    <figure>\n      <a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-CONSOMMATEUR-SMARTPHONE1.jpg\" class=\"article-image\" title=\"Consommateur chinois utilisant son smartphone (Cr\u00e9dit : Olivier V\u00e9rot)\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"552\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-CONSOMMATEUR-SMARTPHONE1.jpg\" class=\"img-responsive\" alt=\"Photo de Chinois regardant leur smartphone\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-CONSOMMATEUR-SMARTPHONE1.jpg 968w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-CONSOMMATEUR-SMARTPHONE1-300x171.jpg 300w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/a>\n      <meta itemprop=\"height\" content=\"968\"\/>\n      <meta itemprop=\"width\" content=\"552\"\/>\n      <meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/\"\/>\n      <figcaption class=\"legend\" itemprop=\"description\">\n      \t<div class=\"container\">\n        \tConsommateur chinois utilisant son smartphone (Cr\u00e9dit : Olivier V\u00e9rot)        <\/div>\n      <\/figcaption>\n    <\/figure>\n  <\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\tLa particularit\u00e9 du march\u00e9 chinois est sa perp\u00e9tuelle \u00e9volution et surtout la vitesse de celle-ci. En tr\u00e8s peu de temps, les consommateurs chinois ont plong\u00e9s dans une \u00e8re 2.0 les emmenant directement \u00e0 la pointe de la technologie. Le march\u00e9 chinois du smartphone en Chine et son d\u00e9veloppement technologique ne cessent de grandir et disposent d\u2019une certaine avance sur le reste du monde. En effet, plus de 80% des internautes chinois acc\u00e8dent \u00e0 Internet depuis leur t\u00e9l\u00e9phone mobile. Nous verrons \u00e0 travers cet article, les facteurs qui font des Chinois, des consommateurs hyper connect\u00e9s.\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>L\u2019importance des r\u00e9seaux sociaux<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<p>&nbsp;<\/p>\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-SOCIAL-MEDIA.jpg\" class=\"article-image\" title=\"(Cr\u00e9dit : Olivier V\u00e9rot)\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"308\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-SOCIAL-MEDIA.jpg\" class=\"img-responsive\" alt=\"Image d&#039;une banni\u00e8re Social Media\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-SOCIAL-MEDIA.jpg 680w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-SOCIAL-MEDIA-300x136.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"680\"\/>\n\t\t<meta itemprop=\"width\" content=\"308\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit : Olivier V\u00e9rot)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\nLes r\u00e9seaux sociaux ont une tr\u00e8s grande importance et influence en Chine, d\u2019autant plus qu\u2019ils sont les m\u00e9dias les plus consult\u00e9s par les Chinois. Ils y sont <em>accros<\/em> et y consacrent pas moins de 25 heures par semaine en moyenne. Ils se fient majoritairement aux multiples r\u00e9seaux sociaux concernant la qualit\u00e9 d\u2019un produit, une destination de voyage ou la fiabilit\u00e9 d\u2019une marque. Ils aiment tout partager, et le plus rapidement possible.\n<p>L\u2019offre en r\u00e9seaux sociaux est extr\u00eamement riche et d\u00e9velopp\u00e9e dans le pays. Ainsi vous aurez les grands classiques tels que WeChat et Weibo et vous trouverez des r\u00e9seaux beaucoup plus sp\u00e9cialis\u00e9s tels que Kimiss ou Meilishuo pour <a href=\"http:\/\/startupbrics.com\/5-startups-brics-cosmetiques-chine-yoka-kimiss-mogujie-meilishuo-jumei\/\" target=\"_blank\">la cosm\u00e9tique<\/a>, par exemple.<\/p>\n<p>Organiser une forte pr\u00e9sence sur les r\u00e9seaux sociaux est donc primordial voire crucial pour une marque voulant s\u2019implanter en Chine. Plus que de simples lieux de partage, pour pallier la censure des m\u00e9dias chinois, les r\u00e9seaux sociaux sont utilis\u00e9s avec une finalit\u00e9 informative.<br \/>\n\t<\/p><\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>La e-TV jouit d\u2019une popularit\u00e9 grandissante<\/h2>\n<\/div>\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-TALK-SHOW-KANGXILALILE.jpg\" class=\"article-image\" title=\"L\u2019\u00e9mission taiwanaise \u201cKangxilaile\u201d peut rassembler plus de 40 millions de vues. (Cr\u00e9dit : Olivier V\u00e9rot)\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"250\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-TALK-SHOW-KANGXILALILE.jpg\" class=\"img-responsive\" alt=\"Banni\u00e8re de l&#039;\u00e9mission de E-tv\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-TALK-SHOW-KANGXILALILE.jpg 718w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-TALK-SHOW-KANGXILALILE-300x104.jpg 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"718\"\/>\n\t\t<meta itemprop=\"width\" content=\"250\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \tL\u2019\u00e9mission taiwanaise \u201cKangxilaile\u201d peut rassembler plus de 40 millions de vues. (Cr\u00e9dit : Olivier V\u00e9rot)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\nNe soyez pas surpris de croiser dans les transports chinois, des dizaines de voyageurs riv\u00e9s sur leur t\u00e9l\u00e9phone et pr\u00eatant \u00e0 peine attention \u00e0 l\u2019environnement qui les entoure. Ils sont tout simplement adeptes de la e-TV, qui conna\u00eet un succ\u00e8s fou en Chine.\n<p>On assiste \u00e0 l&rsquo;\u00e9mergence de services tels que Letv, le Netflix chinois, ce dernier \u00e9tant consid\u00e9r\u00e9 par son cr\u00e9ateur Mark Li, comme le Letv am\u00e9ricain. En effet, la plateforme offrait ses propres s\u00e9ries bien avant que Netflix ne commence \u00e0 le faire. Letv cherche d\u2019ailleurs \u00e0 s\u2019implanter sur le march\u00e9 des smartphones en Chine, en commercialisant ses propres t\u00e9l\u00e9phones. Ne souhaitant pas \u00eatre leader sur ce march\u00e9, l\u2019entreprise cherche simplement \u00e0 v\u00e9hiculer son service.<\/p>\n<p>Sur des plateformes telles que Youku, des \u00e9missions extr\u00eamement populaires aupr\u00e8s des spectateurs chinois battent des records d\u2019audience. A l\u2019image de <em>\u00ab\u00a0Kangxi Lai Le\u00a0\u00bb<\/em>, un talk-show comique ta\u00efwanais pouvant d\u00e9passer les 40 millions de vues ; ou encore l\u2019\u00e9mission de t\u00e9l\u00e9-r\u00e9alit\u00e9, <em>\u00ab\u00a0Babaqunaer\u00a0\u00bb<\/em>, qui suit la vie de p\u00e8res chinois c\u00e9l\u00e8bres et de leur enfants, et qui rassemble \u00e9galement des millions de spectateurs \u00e0 chaque \u00e9pisode.<br \/>\n\t<\/p><\/div>\n<\/div>\n\n<div class=\"container\">\n\t<h2>E-shopping et le m-payment<\/h2>\n<\/div>\n<div class=\"container\">\n\t<div class=\"text\" itemprop=\"articleBody\">\n\t\t\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-1280x853.jpg\" class=\"article-image\" title=\"(Cr\u00e9dit : Olivier V\u00e9rot)\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-1280x853.jpg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-1280x853.jpg 1280w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-300x200.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-1024x683.jpg 1024w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-900x600.jpg 900w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-1600x1067.jpg 1600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/CHINE-MOBILE-E-COMMERCE-192x128.jpg 192w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"1280\"\/>\n\t\t<meta itemprop=\"width\" content=\"853\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \t(Cr\u00e9dit : Olivier V\u00e9rot)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\nLa Chine est le premier march\u00e9 e-commerce au monde et compte pas moins de 520 millions d\u2019acheteurs en ligne, c\u2019est dire l\u2019importance que repr\u00e9sente le shopping online ! Si les plateformes de e-commerce d\u00e9veloppent leur offre et sont de plus en plus nombreuses, AliBaba d\u00e9tient tout de m\u00eame 80% du march\u00e9 gr\u00e2ce \u00e0 1688.com, Taobao et Tmall.\n<p>Le <a href=\"http:\/\/www.capitaine-commerce.com\/2015\/03\/09\/44197-le-m-commerce-explose-en-chine\/\" target=\"_blank\">\u201cm-commerce\u201d<\/a> (de l\u2019e-commerce via mobile) connait une progression sans pr\u00e9c\u00e9dent. L\u2019application de messagerie instantan\u00e9e WeChat a m\u00eame effectu\u00e9 un partenariat avec la plateforme d\u2019e-commerce JD, permettant aux utilisateurs de WeChat d\u2019effectuer leurs achats directement <em>via<\/em> cette application.<\/p>\n<div class=\"photo-text\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t<figure>\n\t\t<a href=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Mobile-Paiement-Chine.jpg\" class=\"article-image\" title=\"Interfaces de paiement sur mobile. (Cr\u00e9dit : Olivier V\u00e9rot)\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"426\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Mobile-Paiement-Chine.jpg\" class=\"img-responsive\" alt=\"Image de deux interfaces\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Mobile-Paiement-Chine.jpg 561w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Mobile-Paiement-Chine-300x228.jpg 300w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/a>\n\t\t<meta itemprop=\"height\" content=\"561\"\/>\n\t\t<meta itemprop=\"width\" content=\"426\"\/>\n\t\t<meta itemprop=\"contentUrl\" content=\"https:\/\/asialyst.com\/fr\/2015\/05\/20\/les-chinois-ces-consommateurs-hyper-connectes\/\"\/>\n\t\t<figcaption class=\"legend\" itemprop=\"description\">\n\t\t  \tInterfaces de paiement sur mobile. (Cr\u00e9dit : Olivier V\u00e9rot)\t\t<\/figcaption>\n\t<\/figure>\n<\/div>\n\n<p>Qui dit shopping en ligne dit paiement en ligne. De nombreuses applications de paiement mobile ont ainsi \u00e9t\u00e9 d\u00e9velopp\u00e9es en Chine. Les plus grands acteurs sont Alibaba avec Alipay et WeChat avec WePay, les deux moyens de paiement mobiles les plus utilis\u00e9s ici. Ces applications sont de v\u00e9ritables portefeuilles vous permettant de g\u00e9rer votre argent, le transf\u00e9rer \u00e0 vos amis, payer en ligne et m\u00eame recevoir votre salaire ! Jack Ma, PDG d\u2019AliBaba est m\u00eame actuellement en train de d\u00e9velopper le paiement mobile \u00e0 reconnaissance faciale.<\/p>\n<p>La Chine a donc une longueur d\u2019avance technologique et compte bien garder cette p\u00f4le position. Reste \u00e0 savoir ce que le pays d\u00e9veloppera encore !<\/p>\n<p><strong>Olivier V\u00e9rot, bas\u00e9 en Chine, fondateur de <a href=\"http:\/\/agency.marketingtochina.com\/\" target=\"_blank\">Gentlemen Marketing Agency<\/a><\/strong><br \/>\n\t<\/p><\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"text\" style=\"background:#d9463d; padding:20px 20px 30px 20px; text-align:center; border-radius:8px;\">\n\t\t<h3 style=\"color:#fff; font-weight:700;\">Soutenez-nous !<\/h3>\n\t\t<p style=\"color:#fff; font-size:0.8em; line-height:1.5em; margin-bottom:30px;\">Asialyst est con\u00e7u par une \u00e9quipe compos\u00e9e \u00e0 100 % de b\u00e9n\u00e9voles et gr\u00e2ce \u00e0 un r\u00e9seau de contributeurs en Asie ou ailleurs, journalistes, experts, universitaires, consultants ou anciens diplomates... Notre seul but : partager la connaissance de l'Asie au plus large public.<\/p>\n\t\t<a href=\"https:\/\/www.helloasso.com\/associations\/les-amis-d-asialyst\/formulaires\/1\" target=\"_blank\" style=\"display:inline; background:#fff; padding:10px 25px; font-weight:700; border-radius:4px; color:#000; font-size:0.9em;\">Faire un don<\/a>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"tags\">\n\t\t<h5>Tags de l'article<\/h5>\n\t\t<ul><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/asie-du-nord-est\/\" rel=\"tag\">Asie du Nord-Est<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/chine\/\" rel=\"tag\">Chine<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/consommation\/\" rel=\"tag\">consommation<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/digital\/\" rel=\"tag\">digital<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/numerique\/\" rel=\"tag\">num\u00e9rique<\/a><\/li><li><a href=\"https:\/\/asialyst.com\/fr\/tag\/regards\/\" rel=\"tag\">Regards<\/a><\/li><\/ul><ul>\t<\/ul><\/div>\n<\/div>\n\n\t\t<div class=\"social-sharing ss-social-sharing\">\r\n\t\t\t\t        <a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-facebook\" href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F05%2F20%2Fles-chinois-ces-consommateurs-hyper-connectes%2F\" target=\"_blank\">Share on Facebook<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-twitter\" href=\"http:\/\/twitter.com\/intent\/tweet\/?text=Les+Chinois%2C+ces+consommateurs+hyper+connect%C3%A9s&url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F05%2F20%2Fles-chinois-ces-consommateurs-hyper-connectes%2F&via=asialyst\" target=\"_blank\">Share on Twitter<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-linkedin\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F05%2F20%2Fles-chinois-ces-consommateurs-hyper-connectes%2F&title=Les+Chinois%2C+ces+consommateurs+hyper+connect%C3%A9s\" target=\"_blank\">Share on Linkedin<\/a><a onclick=\"return ss_plugin_loadpopup_js(this);\" rel=\"external nofollow\" class=\"ss-button-pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fasialyst.com%2Ffr%2F2015%2F05%2F20%2Fles-chinois-ces-consommateurs-hyper-connectes%2F&media=https%3A%2F%2Fasialyst.com%2Ffr%2Fwp-content%2Fuploads%2F2015%2F05%2FCHINE-CONSOMMATEUR-SMARTPHONE1-300x171.jpg&description=Les+Chinois%2C+ces+consommateurs+hyper+connect%C3%A9s\" target=\"_blank\">Share on Pinterest<\/a>\t        \t    <\/div>\r\n\t    \n<div class=\"container\">\n\t<div class=\"auteurs-a-propos\">\n\t\t<h5>A propos de l'auteur<\/h5>\n\t\t\t\t\t<div class=\"author\">\n\t\t\t\t<img data-del=\"avatar\" src='https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/Photo-Olivier-Verot-150x150.jpg' class='avatar pp-user-avatar avatar-150wp-user-avatar wp-user-avatar-150 photo ' height='150' width='150'\/>\t\t\t\t<div class=\"infos\">\n\t\t\t\t\t<div class=\"name\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/asialyst.com\/fr\/auteur\/olivier-verot\/\">\n\t\t\t\t\t\t\tOlivier V\u00e9rot\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\tOlivier V\u00e9rot est un expert en marketing num\u00e9rique en Chine. Passionn\u00e9 par ce pays et par l\u2019univers num\u00e9rique chinois,  il a fond\u00e9 Gentlemen Agency Marketing <a href=\"http:\/\/www.agency.marketingtochina.com\">Agency marketing to china<\/a> et cr\u00e9\u00e9 <a href=\"http:\/\/ www.marketing-chine.com\">Marketing china<\/a>, qui est aujourd\u2019hui dans le top 5 des sites fran\u00e7ais sur le marketing et l\u2019un des sites les plus consult\u00e9s sur la Chine.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<div class=\"block3news\">\n\t<div class=\"container\">\n\t\t<div class=\"recommand\">\n\t\t\t<h5>On vous recommande<\/h5>\t\t\t<ul class=\"row\">\n\t\t\t\t<li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2015\/05\/19\/perspectives-economiques-a-moyen-terme\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/ASIE-ECONOMIE-CROISSANCE1-600x400.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/ASIE-ECONOMIE-CROISSANCE1-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/ASIE-ECONOMIE-CROISSANCE1-300x200.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/ASIE-ECONOMIE-CROISSANCE1-900x600.jpg 900w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-\">Economie<\/span><h4>Perspectives \u00e9conomiques \u00e0 moyen terme : risques financiers, incertitude chinoise<\/h4><\/span><\/a><\/li><li class=\"col-md-6 col-sm-12 col-xs-12 news\"><a href=\"https:\/\/asialyst.com\/fr\/2015\/05\/19\/deuxieme-atelier\/\"><span class=\"photo\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/PEKIN-ECOLE-ART1-600x400.jpg\" class=\"img-responsive wp-post-image\" alt=\"Photo prise dans l&#039;\u00e9cole\" srcset=\"https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/PEKIN-ECOLE-ART1-600x400.jpg 600w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/PEKIN-ECOLE-ART1-300x200.jpg 300w, https:\/\/asialyst.com\/fr\/wp-content\/uploads\/2015\/05\/PEKIN-ECOLE-ART1-900x600.jpg 900w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><span class=\"info\"><span class=\"metadata category category-\">Economie<\/span><h4>Deuxi\u00e8me \u201cAtelier\u201d<\/h4><\/span><\/a><\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n\t<div class=\"comments\">\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce, m-paiement sur mobile, e-TV\u2026 Le march\u00e9 chinois du num\u00e9rique ne cesse de grandir et de se transformer.<\/p>\n","protected":false},"author":38,"featured_media":6665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[23,22,165,164,163,194],"class_list":["post-1103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-asie-du-nord-est","tag-chine","tag-consommation","tag-digital","tag-numerique","tag-regards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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